digital trends 2015
Post on 29-Jul-2015
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Ecommerce rends 2015T
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Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
DIGITAL SNAPSHOT
YoY
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INTERNET PENETRATION BY REGION
Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
Average growth: 10%
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Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
SHARE OF WEB TRAFFIC BY DEVICE
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DAILY INTERNET ACTIVITY
Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
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eCommerce Double-DigitGrowth Continues T
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B2C Ecommerce WW Sales 2012-2017
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Mobile Momentum ContinuesT
Source: Mobile Movement
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MOBILE COMMERCE TRENDS
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MOBILE MARKETING
MOBILE APPS
MOBILE TO BRIDGE GAP BETWEEN ONLINE AND OFFLINE
MOBILE FIRST
APRIL 21 EVERYTHING CHANGES!
That’s The Date The New Google Algorithm Drops
MOBILE PAYMENT
…
MOBILE SITES
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TMulti Screen Interaction
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17 39 30 43Minutes
Consumers rely on search to connect their experiences
across devices
MULTI SCREEN INTERACTION – Sequential & Simultaneous
38 24 9Daily Media Interaction %
CONTEXT drives device choise
Source: Google
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MULTI-DEVICE PATH TO PURCHASE
Sources: Google
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TFrom Multi to Omni Channel
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CONVERSION
EXPERIENCE
OMNI-CHANNEL PIRAMIDE
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OMNI-CHANNEL INFLUENCE
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MARKETING ATTRIBUTIONT
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Attribution is the process of assigning value to various touch-points along a consumer’s purchase journey
MARKETING ATTRIBUTION
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MARKETING ATTRIBUTION
Source: Acrobat Adobe
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TFrom Data To Context
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THE NEW B2C: FROM BASKET TO CONTENT TO CONTEXT
PERSONALIZATIONVISUAL STORYTELLING
SEGMENTATION
& TARGETING
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TBig Buying Days Are Getting Bigger
Cyber Monday, Black Friday, Green Monday, Singles Day, Chinese New Year ... jumping in on the holiday season as early as possible
Alibaba only took 2 hours to reach $2 billion in sales on Singles Day,
and by day’s end reported sale surpassed $9 billion
Last year, US Cyber Monday sales were $2.3 billion – up 29% vs
year before
About 70% of US Ecommerce shipments in 2014 made during Christmas
shopping included Free Shipping
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NEXT DAY OR FLEXIBLE DELIVERY?
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GIFTING IS 40% OF LUXURY PURCHASES
Sources: BAIN
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Marketplaces On Big Platforms
PUBLISHING PLATFORMS
SHOPPING PLATFORMS
T
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Are We Prepared For The …
THANK YOU
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Stefano Lenzi
eBusiness executive in the fashion Luxury industry with eCommerce, Finance and IT strong background in a matricial and complex international organization, particularly on a Share Service model.
Strong track record of successfully implemented websites in several countries for different Brands, with fast growth of revenues fuelled by business innovation.
Experienced in linking technology to business and e-commerce strategies and in driving a strong, client-focused culture.
UX, Usability, Web Marketing, Client Services, CRM, Cross Channel, Business Intelligence and integrated Logistic are among the strategic areas of continuous work to find excellence.
Both hands-on and strategic, passionate about digital and emerging trends.Always interested in new challenges and opportunities.
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