direct marketing online

Direct Marketing Online

Hristo Radichev

Marketing Innovation Forum, Sofia, 30.10.2009

The Book. The Story.

Direct Marketing

Direct Marketing Online

VS.

Some stuff offered via direct marketing online

Customers/ Database

� How to gather new names?

� Legal issues

� Why we don’t need only orders?

� Why segmentation matters?

� Why testing is SO important?

� How to test?

� Results

Testing

Landing page test

(+30%)

Banner

Banner tests

1285 518440

196 3745

How?

� E-mail & eDM (efforts)

� Banners & eDM

� Online catalogues

� Viral campaigns

� Newsletters

� Online contests

� Customer service

The Most Important within a Minute

� Database / Segmentation

� Tests

� Tools

Contacts

Hristo Radichev

E-mail: Hristo.Radichev@mail.bg

Phone: 0899 898 595 / 0886 798 067

LinkedIn

Facebook

Useful Links

� http://www.email-marketing-reports.com/iland/

� http://www.slideshare.net/Konx_Ompax/direct-mail-tips

� http://www.bizzia.com/brandcurve/what-is-viral-marketing-and-branding/

� http://www.nakedwines.com/

� http://draytonbird.com/Free_Marketing_Library/Direct_Mail_Advice