discover how branding and marketing can help you drive more business [webcast]

Need A Brand Boost?How to stand out amongst over 18,000 staffing firms

Theresa GschwandtnerMedia Account ManagerNAMER Staffing

2

Members that engage with your brand are

81% more likely to respond to your InMail2

29% more likely to apply to an open job2

1 LinkedIn Global Staffing Trends Report 20172 LinkedIn Internal Data, 2016. Engaged member = any member that was a follower, viewed your career page, viewed one of your jobs, or was exposed to one of your ads within 60 days prior to receiving an InMail

#1Challenge for staffing firms in 2017 is the

competition for talent

82%Of staffing leaders

agree that investing in their firm’s brand generates new

business

74%Staffing firms believe LinkedIn is the best channel to puilt a

recruitment firm’s brand

Branding - why does it matter?

INTRODUCING THE NEW

LinkedIn Company Pages

Updated look-and-feel Making it much easier for you to tell your brand’s story

A dedicated admin experienceEasier editing and page management experience, including in-line editing

Measure impactRedesigned analytics dashboard makes it easier to monitor page engagement and improve performance

 will help members conveniently discover and engage with brands

New layout

Cover image

Company tagline

Dedicated admin experience makes it easier to edit and manage the Company Page

You can now preview changes before publishing

“Updates” now has its own tab in the admin view

New in-line edit experience

 helps admins find most important features

More intuitive navigation

Easily toggle between viewing updates you’ve posted to your page and Direct Sponsored Content*

More options to manage your posts

* To learn more about Direct Sponsored Content, visit our LinkedIn Help Center.

Enhanced analytics dashboard

Measure visitor growth and frequency; understand the demographics of talent you attract

Measure impact on job engagement and pipeline

Best in Class Examples

New page layout without enhanced view

Jobs tab enables to showcase relevant opportunities

Enhanced page adds rich content, customized experience

©2015 LinkedIn Corporation. All Rights Reserved.

Custom Views Structure

Custom View by Company Need

Custom View by Company Need

Custom View by Industry

Custom View by Geo

©2015 LinkedIn Corporation. All Rights Reserved.

Showcasing Your Talent

Showcasing Your Employees: Executive Team

Showcasing Your Employees: Industry Specific

Showcasing Your Employees: Geo based

©2015 LinkedIn Corporation. All Rights Reserved.

Turn Your Employees Into Thought Leaders

Winter Wyman speaks to all their target audiences

Thought Leadership: Client, Internal, Candidate

Local, customized employee perspectives position Hays’ employees as thought leaders

Thought Leadership: By Geo

Industry specific thought leadership by Network Marketing

Thought Leadership: By Industry

Besides helping you to stand out of 18k staffing companies on LinkedIn, charter customers have seen a significant

increase in performance of their LinkedIn investment

+175%

+60%

Increase in Job Views

Increase in Unique Page Views

Next Steps

Additional Resources Company Page Deep Dive for Admins

The Next Generation of LinkedIn Career Pages

New Career Page Look Book

Career Page Makeover in 3 Steps

Career Page Checklist

Questions Please reach out to your LinkedIn representative and feel free to reference this webinar