discussing design without losing your mind - socal ux camp

DISCUSSDESIGNWithout Losing Your Mind

Adam ConnorEXPERIENCE DESIGN DIRECTOR

Aaron IrizarrySR. PRODUCT DESIGNER

Saturday, May 31, 14

Something about pain in conversations.

Conversations can

hurtSaturday, May 31, 14

It’s laid out too much like [popular service]. We should be different.

The new Spotify design is perhaps even worse than the old Spotify design. The visual hierarchy and underlying IA are terrible.

No. That won’t work. What if we do it this way...

It needs more flululululuh!!

The wireframes are still not answering our problem and are not providing enough an easier solution for the page.

Change the order of the screens so that the 3rd and first one are switched.

It doesn't have enough spunk.

What kind of company shuts down a much-loved service like Google Reader but keeps the vegetative Google Plus?

We're disappointed in this solution. We're going to have our own designers come up with one.

Looks ugly. Make it pretty.

What. The hell. Is this?

I would never use this. I don’t like the layout.

We should make that a dropdown instead of radio buttons.

None of this is what I asked for.

This is terrible. I have no idea what the lines mean.

I like the paper form better.

I'm just not feeling it. I don't know what, but it isn't right yet. Just needs to be more innovative.

Make it look more like SharePoint.Here is a rewrite. My intention

is to sharpen the language, make it more precise.

The new Spotify design is perhaps even worse than the old Spotify design. The visual hierarchy and underlying IA are terrible.

No. That won’t work. What if we do it this way...

Change the order of the screens so that the 3rd and first one are switched.

What. The hell. Is this?

We should make that a dropdown instead of radio buttons.

None of this is what I asked for.

Here is a rewrite. My intention is to sharpen the language, make it more precise.

Criticalthinking

Critique

There are two facets to critique:

Giving & Receiving

There are two facets to critique:

Giving & Receiving

INTENTAt their foundation is

Giving critique with the wrong intent is self focused.

Giving critique with the right intent is objective focused.

When giving critique...

Use a filter.Gather initial thoughts and reactions. Revisit them in the right context.

Don’t assume.Find out the reason behind thinking, constraints or other variables.

Don’t invite yourself.Get in touch and ask to chat about the design.

Lead with questions.Show an interest in their process.

Talk about strengths.Critique isn’t just about the things that aren’t working.

Receiving critique with the right intent takes humility and restraint.

When receiving critique...

Remember the purpose.Critique is about understanding and improvement, not judgement.

Think before responding.Do you understand what the critics are saying?

Participate.Analyze your proposed solution with everyone else.

Set the foundation.Use prior agreements and objectives to get everyone on the same page.

A simpleplan.

What was the creator trying to achieve?

What was the creator trying to achieve?How did they try to

achieve it?

What was the creator trying to achieve?How did they try to

achieve it?How effective weretheir choices?

How did they try to achieve it?How effective were

their choices?Why is or isn’t what they did effective?

What was the creator trying to achieve?

Design ReviewsStandalone Critiques

Collaborative Activities

A few things tokeep in mind...

The Rules

Avoid problem solving.

The Rules

2 Everyone is equal.

The Rules

3 Everyone is a critic.

The Rules

The designer is responsible for next steps.

3 Everyone is a critic.

The Rules

Set the right

foundation.Saturday, May 31, 14

Set your foundation with...

PersonasUser Archetypes that describe their average behaviors, goals, expectations, knowledge, etc.

GoalsDesired, measurable outcomes of the user interacting with the product or service. Can be user oriented, business oriented or both.

PrinciplesDesired qualities or characteristics of the final solution.

ScenariosShort narratives that the describe the desired behaviors, thoughts, reactions, emotions, etc. of the user as they move through a particular flow or use case.

Critique is about iteration and improvement. So long as you’re looking to improve on whatever it is you’re doing, you’ve got an opportunity for critique.

Who gets an invitation?

Start things off on the right foot.

Illustration by: Hugo A Sanchez

Facilitating critique

Facilitating critiqueCritique Goals

Active Listening

Round Robin &Quotas

Active Listening

Round Robin &Quotas

Direct InquiryActive Listening

Round Robin &Quotas

Direct Inquiry

Six Thinking HatsActive Listening

Round Robin &Quotas

Direct Inquiry

Six Thinking Hats

Facilitators

Active Listening

Yes.You will meetdifficult people.

What comesnext?

Design Reviews have theirchallenges.

Solving the review problem

Take control.

Recap objectives.

Take control.

Pretend you’re dealing with difficult people.

Recap objectives.

Don’t rely on them for critique.

Take control.

Pretend you’re dealing with difficult people.

Recap objectives.

Artist Unknown

The ever popular

brainstormSaturday, May 31, 14

DivergentThinking

ConvergentThinking

DivergentThinking

ConvergentThinking

DivergentThinking

ConvergentThinkingCritique

Critiqueis at the core ofcollaboration.

Thanks!Aaron IrizarrySr. Product Designeraaron@thisisaaronslife.com @aaroni

nasdaqomx.com

For more thoughts on critique, communication and collaboration, check out: discussingdesign.com

discussing design without losing your mind - socal ux camp

quotas direct

pretend youre

review problem

difficult

radio buttons

underlying

wont work

giving amp

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