doing a taylor swift' and 5 other content strategies i learned from pop | catherine toole |...
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and 5 other content strategies
I learned from pop
‘Doing a Taylor Swift’
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@catherinetoole
@FestofMarketing
#FOM14
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Empathise
disaster recovery services
disaster recovery services
ISO 9000 audit
ISO 9000 audit
ISO 9000 audit So, you’ve heard an ISO audit is in your near future
and you want to know what you can do to get ready?
One of the best ways you can prepare for an audit is
to learn the language your auditor will be using.
UX consultancies
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UX consultancies
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wine clubs
wine clubs
wine clubs
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Case study courtesy of www.contentverve.com
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https://www.facebook.com/U2
One of the tracks is so reminiscent of With or Without You that I’m surprised Bono didn’t sue himself
“ “
Know your niche
Should I install an outdoor swimming pool?
Should I install an outdoor swimming pool?
Should I install an outdoor swimming pool?
Blog and video • 211,000 page views • 2500 inbound links from
top 8 articles • $2m sales
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Invite & curate
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Work your formats
BuzzFeed
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Get to the chorus
Straight to the point marketing eg 1
Introduction
Hey. Got 4 minutes to spare?
it’s clear that information mobility is the most important business trend
don’t worry. We’ll get you up to speed. And all it takes is 4 minutes
Download this free ebook and start improving your business today.
Go a ‘little bit country’
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+ 24%
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Embrace risk
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Top pop points
Empathise: make an emotional connection
Know your niche
Invite, curate and work those formats
Get to the chorus…
Take risks
Title well
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