dominating social media

Dominating Social MediaWhat Every CEO Needs to Know About Marketing Online

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

• Customers Relinquish Their Anonymity

• Customers Accept Your Calls

• Customers Call You

Almost Dangerous

Dangerous

Dominating

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

WEB 2.0

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Relinquish Anonymity

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

1926 First Movie With Sound

1939 First Color

Movie

1975

1987

1993

1999

2006

2010Chapter 11

2009Streaming

MoviesContentCopyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

@email1966

BBS1978

ARPANET1969

USENET1969

Internet1992

2003 2004 2005

2006

20112010

1999

Communication

Smart Modem1981

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Content is

KING

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Concept 1: Locating Customers Online

Locate Customers

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Who are you looking for?

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

3 Traits of Domination

Specific Customer

Specific Content

Specific Destination

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Transactional Selling

Consultative Selling

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

Next Steps

• Build Trust with Great Content

• Let us Help You Locate Your Customers

• Engage Your Customers with Social Media

• Put Together a Strategic Customer Acquisition Plan

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

DominateCustomers Will Call You

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13

David Steeldsteel@sneeze.itwww.sneeze.itbit.ly/YPOIsrael

Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon  storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.it

Friday, January 4, 13