douwe egberts

Douwe Egberts

Douwe Egberts, the UK's third most popular coffee brand, operates in a highly competitive market behind bigger spending competitors Nescafe and Kenco. We were originally briefed for a single experiential project, but five years on and we're now working across multiple channels. By our client's own admission, the world of instant coffee is never going to be the most exciting of places. Most brands enjoy an endless conversation with their customers, with little meaningful consumer engagement. Favourite brand topics include 'luxurious coffee moments', 'delicious coffee aromas', and, of course, 'great tasting coffee'. For Douwe Egberts, we like to try and talk about something other than coffee.

UK experiential hot sampling tour served 18,050 samples, across 10 sites, over 10 days, driving 1 million+ OTS.

Launched social presence two years ago, now manage the brand’s profile and voice across all networks.

‘Be A Local Star’ campaign launched their Facebook page, and they now boast 95,000 fans

Our 2012 ‘Local Star’ campaign extension with The Big Lunch.

2012 Flavour Collective launch creative

Shopper marketing activation across UK major multiples

2012/13 sponsorship of Friends on Comedy Central

2012 First Experience pack for Senseo, joint partnership with Phillips

First Experience data capture and eCRM programme

Facebook ‘Request A Sample’ campaign drove 100,000 samples in under 2 months.

“Cubo has undoubtedly played a major part in helping Douwe Egberts double their business over the past three years. A great team to deal with!” Dan Perkin Former Senior Brand Manager

cubo.com