dr. experience & mr. product
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DR. EXPERIENCE & MR. PRODUCTGet the SWAG On! #17
Paris, March 30th 2015
alberta soranzo | @albertatrebla | wearefriday.com
“A great product manager has the brain of an engineer, the heart of a designer and the speech
of a diplomat.”
Deep Nishar, LinkedIn
the practice of designing products, processes, services, events, and environments with a focus placed on the quality of
the user experience and culturally relevant solutions.
an organizational lifecycle function within a company dealing with planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.
EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
source: wikipedia.org
EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
2 Acting As Product Owner 1
2 Understanding the Domain and User 1
2 High Level Requirements 1
1 User Stories 1
1 Site Maps, Wireframes and Prototypes 2
1 Usability Testing 2
source: Patrick Neeman and Stephanie Bergman
EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
2 Acting As Product Owner 1
1 Understanding the Domain and User 1
1 High Level Requirements 1
1 User Stories 1
1 Site Maps, Wireframes and Prototypes 2
1 Usability Testing 2
source: Patrick Neeman and Stephanie Bergman
If you can only have one, pick someone who is obsessed with good design, listens to the
users and champions culture where it matters.
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