dreamforce 2012: addressing the local blindspot for merchants

Addressing the Local Blind SpotAddressing the Local Blind SpotThe Brand Imperative

Neil Crist

Founder & CEO - Venuelabs

@neilcrist @venuelabs

#dflocal

All about Venuelabs

Venuelabs provides local customer intelligence to large brands. They

are a pioneer in the emerging field of location based analytics,

transforming mobile consumer content and activity into actionable

customer insight.

Tracking over 215,000 locations for 1750+ brands in 15 countries

Provide in-store customer perspective and sentiment

Cross functional dashboards inform customer service, marketing,

operations, customer research, competitive intelligence teams

Evolution of Social Sharing – Shifting to Local

2004

Sharing your ideas

Sharing photos,updates

Sharing what you’re doing

Sharing whereyou are

2007 2010+2000

Consumers are Local

Every 24 hours…

You’re Already Local

Consumer Adoption Driving Growth in Mobile Local Data

Brand’s Blind to Local – August 2011

Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.

Blind Spot Avg

70%

Blind Spot Refresh – Sept 2012

Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.

Blind Spot Avg

81% +11%

- 3%

+ 4%

+ 14%

+ 15%

+ 28%

79%

80%

82%

78%

90%

67Of the photos being shared on the web

today have been tagged with location.

PERCENT

A Picture is Worth a Thousand Words

Local Informs Across Functions

Integrated Local Listening

Michelle BakvaMichelle Bakva

Marketing Manager

National Veterinary Associates

John TrautmanJohn Trautman

Vice President

Emerald City Smoothie

Thank you.Thank you.www.venuelabs.com/snapshot

@neilcrist @venuelabs

#dflocal

Neil CristNeil Crist

Founder & CEO

Venuelabs

@neilcrist @venuelabs

Founder & CEO

Venuelabs

@neilcrist @venuelabs

Panelist Presentation