dsm hug - video marketing w/ wistia

Des Moines HubSpot User GroupSparkReaction + Wistia:

Video Marketing

Brian Wajda

SparkReaction

Kristen CraftWistia

Video hosting and analytics

Why use video?

@wistia

@wistia

Reason #1

@wistia

Reason #2

Amazing for commodities like soap and razor blades.

Less amazing for non-commodities like software and services.

@wistia

MagicTricks.com

@wistia

WiseGrass Lawn Care

Old way of thinking.

New way of thinking.

Video Goals?

Understanding your product

better.

@wistia

@wistia

Relating to you as

actual humans.

@wistia

@wistia

MixerDirect.com

Connectivity andeagerness to

share.

@wistia

@wistia

Moz!

Add personality to something

dry.

@wistia

Surveys can feelmundane and cold.

@wistia

How?

@wistia

Startsmall.

@wistia

“Low-Risk Video”

•For a smaller audience•For a more forgiving

audience•Not front & center on

your site@wistia

FAQ answers in video format

FAQ answers in video format

FAQ answers in video format

Other “low-risk” ways to get

started

Add a human face to a webinar.

Add a human face to a webinar.

Explain a workflow in a support or documentation video.

Add a human face to a webinar.

Explain a workflow in a support or documentation video.

Add a video to a blog post.

Add a human face to a webinar.

Explain a workflow in a support or documentation video.

Add a video to a blog post.

Announce a new feature.

Important to-dos—

1.Invest in good lighting:

Important to-dos—

1.Invest in good lighting2.Script before you shoot

Important to-dos—

1.Invest in good lighting2.Script before you shoot3.Use the camera you have:

Important to-dos—

1.Invest in good lighting2.Script before you shoot3.Use the camera you have4.Pay attention to analytics

Important to-dos—

1.Invest in good lighting2.Script before you shoot3.Use the camera you have4.Pay attention to analytics5.Stay under 90 seconds

wistia.com/learning

Stay in touch!

kristen@wistia.com@thecrafty

brian@sparkreaction.com@brianjoelwajda

Helpful Resources

Video Marketing: It’s Time! http://blog.sparkreaction.com/video-marketing-its-time

HubSpot + Wistia Integration:http://knowledge.hubspot.com/how-to-integrate-hubspot-and-wistia

Wistia Learning center: http://wistia.com/learning

HubSpot blog post on getting started: http://blog.hubspot.com/marketing/how-to-make-a-video-ht

@SparkReaction @wistia

@brianjoelwajda

@thecrafty