e choupal
Post on 13-Nov-2014
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ITC’sE-Choupal
Imperial Tobacco Company – 1910 Indian Tobacco Company – 1970 Various products & services
Started by the International division of ITC Largest market initiative taken up “Choupal” means “village meeting place” Computers with internet access Place of information exchange & an e-commerce
hub Low cost system Removes rural isolation & creates transparencyReplaces “mandi distribution system”
What Is E-Choupal ???
Mandi Operation Process
Farmer GhaniVillage trader
Regulated marketsWholesaler Producer Co-op
Trader Co-op MillCommission agent
Pvt. Miller
Production channel prior to e-choupal
Money Lenders
The E-Choupal Business model
Village trader Farmers Ghani
E-Choupal
Regulated markets(Fair Price Markets) Producer Coop
(Negotiated Price)
Coop mill
Commission Agent(hired by ITC)
Pvt. Miller
ITCITC
Co
mm
issi
on
Financers & Govt.
Beneficiaries
Advantages of E-choupal
Other initiatives by ITC… Social & Farm Forestry Watershed Development Women Empowerment Livestock Development Primary Education
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