e commerce _start up

E Commerce start up experience INFORMATION SYSTEMS PERSPECTIVE

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2E Commerce Buzz Retail: 65 million unique users per month and

24% of all retail users reach apparel. Apparel is the fastest growing sub category

while travel still remains the top. Every 3rd shopping search on google is fashion

related. Apparel industry will eventually be USD 40 Bn

industry by 2018.

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3Apparel Online: Boon or challenge?

You give 10% off at physical store: people will form a queue.

10-15% off at online store: you will loose your minimum traffic.

30-40% commission to ecommerce portals: not a sustainable price point for retailers.

Touch and feel perception, still a problem, an area for some innovation.

Paid advertising is too expensive for small players and new entrants.

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4

Indian “Jugaad” Fashion bloggers, Facebook pages, WhatsApp,

Pinterest, Snapchat as alternative channels. My client in Vijayawada/Vizag sells 1 Cr INR

apparel every month, ships 40 lakh INR apparel to Canada alone via WhatsApp orders.

Opportunity: Payment channel innovations, organizing and tracking orders, potential for large scale platform- a common online space for all apparel merchants, solution to return policy problems.

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5Technology Common sense:

Try to tweak around with what you have :1. Non English text in facebook Ad Banners gets

detected slowly than English text (FB wont allow too much text in Print Ad Banner). It worked for us couple of times saving 1200 USD.

2. We know the basics right and we don’t feel good about some one paying 60,000 INR to learn Digital Marketing.

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6One building block: Internet of “Your” Things: Your Things + Your Data

Pattern recognition of stream data.

Resource allocation. Optimization problems. Deep Learning

challenges.

Amazon is right there, at the intersection of [Amazon’s Dash buttons+ Home services+ On-demand installation

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7E Commerce development platforms:

Scalability Product Catalog Business Control Search Agility

Reporting and Analytics

Standards Integration Interoperability Synergy

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8System Development: “Liquid” form

• Sequential screening, simultaneous screening, Collaboration screening.

• Responsive web design- Bootstrap, Magento options on AWS

• Image optimization using graphics designed via electronic art pads.

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9System Development: Clustrix DB

Scalability: 400% faster than current DB systems for e commerce and ACID compliance.

Flex up and Flex down Massive transaction volume Real time analytics and self manageable. Cloud assist facility

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10E Commerce and Big Data:

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11E Commerce and Big Data:

Types of Big Data

Description

Transaction Data/ Business activity Data

Amazon’s Collaborative filtering/ Walmart product movement and Retail Link tool

Click stream data E bay UI design and lay out optimization

Video Data P&G instore shelve assortment planning

Voice Data Personalization in milliseconds- Amazon

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12Payments:

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13Room for Innovation:

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14“Gyan” at the end:

“Communication” “Excel” “Technology- trends” “NOW IS THE RIGHT TIME” Myra’s courses are outstanding- few stories. You should be in a situation to connect the dots

well like Rajesh Guarav, Sudheer Nalubolu, Deepak Reddy to march ahead like “ATHI VISISHT CORPORATE MANAGER”.

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E-mail id: krishna.kudimi@myra.ac.inkkc@mohithtechnologies.com

91- 9676008958