e marketing ppt

PRESENTED TO: MS. QURATULAIN

PRESENTED BY: AMIR JAMIL

AAMIR HANIF

E-Marketing

Outlines

E-marketing definitionSix methods of e-marketingE-marketing strategiesE-marketing models

What is E-Marketing?

Internet or Online Marketing

Marketing a brand of the internet

Distributing information

Promoting an organization

E-Marketing Methods

1) Search engine marketing

2) Display Advertising

3) E-mail marketing

4) Interactive marketing

5) Blog marketing

6) Viral marketing

E-Marketing Methods

1) Search engine marketing

  Advanced Search

  Preferences

E-Marketing Methods

2) Display Advertising

33) E-mail marketing (ex. Health related emails)4) Viral Marketing (ex. Word of mouth)

Interactive Marketing

Blog Marketing

E-Marketing Strategies

Market research

E-mail marketing

Direct sales

Business Models

E-marketing

E-Commerce:Selling goods And services

online

Publishing:Where you sell

advertiseLead-Based- Sites:Banner sites online

Slogans for Coca-Cola From 1886 to 2006

1886 - Drink Coca-Cola 1904 - Delicious and Refreshing1905 - Coca-Cola Revives and Sustains1906 - The Great National Temperance Beverage1917 - Three Million a Day1922 - Thirst Knows No Season1923 - Enjoy Thirst

1924 - Refresh Yourself1925 - Six Million a Day1926 - It Had to Be Good to Get Where It Is1927 - Pure as Sunlight1927 - Around the Corner from Everywhere1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine

1938 - The Best Friend Thirst Ever Had1939 - Thirst Asks Nothing More1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself

1948 - Where There's Coke There's Hospitality1949 - Along the Highway to Anywhere

1952 - What You Want is a Coke1956 - Coca-Cola... Makes Good Things Taste Better1957 - Sign of Good Taste1958 - The Cold, Crisp Taste of Coke1959 - Be Really Refreshed

1963 - Things Go Better with Coke1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)1975 - Look Up America

1976 - Coke Adds Life 1979 - Have a Coke and a Smile1982 - Coke Is It!

1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola)

1986 - Catch the Wave (for Coca-Cola)1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer1990 - You Can't Beat the Real Thing1993 - Always Coca-Cola2000 - Coca-Cola. Enjoy

2001 - Life Tastes Good2003 - Coca-Cola... Real2005 - Make It Real2006 - The Coke Side of Life2009 - Open Happiness

Market shares of Coke and Pepsi

Online Purchasing store

Charity contribution by Coke and Pepsi

This grant will help enable approximately 800,000 people to access safe water by March 2016.and contribute 8MM dollars.

Strategic GrantsSince 2005, PepsiCo, through its Foundation

and divisions, has donated more than $800 million in cash and product to NGO’s.

In 2012, PepsiCo and the PepsiCo Foundation provided more than $1.4 million for tornado polluted relief efforts.

Event Organizing by Coke And Pepsi

Conclusion

Now a days e-markiting is playing an important role to capture the market. Because mostly companies use the new e-markiting strategies to compete its competitors. For this purpose they promote and advertise its product on social media and other media channels according to the current event or occasion . And they provide online purchasing facilities to their customers.

References

www.cocacola.com.pkwww.pepsico.com.pkYouTubeGoogle