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#CoostoTalk

Realtime insights in your marketing efforts

Presented by Thierry Thijssen

@ThierryThijssen

#CoostoTalk 10/10/2013

#CoostoTalk

Thierry Thijssen

Manager Business Development

Coosto

Dive deeper to discover what’s out there

Ahoy!

#CoostoTalk

All online websites where interactions take place

• Social networks: Twitter, Facebook, YouTube, LinkedIn, …

• News sites

• Fora

• Blogs

Today, Coosto covers the Netherlands and the United Kingdom.

The social web

#CoostoTalk

Social media monitoring Active monitoring of social media messages through language analysis

Online customer service Brand monitoring

Campaign monitoring Crisis management

Competitive analysis Research

#CoostoTalk

Insights in the immediate effects of your marketing

campaign

Insights in the structural effects of your marketing

campaign

Which campaign insights are needed?

#CoostoTalk

• Do people talk online about your campaign?

• What is the overall sentiment?

• Who is talking?

• What are people talking about?

• How many people are talking?

• What is the effect on brand evaluation?

• How can I track all this in real time?

• New insights …

Campaign insights

#CoostoTalk

Do people talk online about your campaign?

#CoostoTalk

What is the overall sentiment?

#CoostoTalk

Who is talking about the campaign?

#CoostoTalk

Who is talking about the campaign?

#CoostoTalk

Who is talking about the campaign?

#CoostoTalk

What are people talking about?

#CoostoTalk

What are people talking about?

#CoostoTalk

Mentions

6644

Authors

2771

How many people are talking?

#CoostoTalk

What is the effect on brand evaluation?

#CoostoTalk

How can I track this in real time?

#CoostoTalk

• Target group analysis

2.673 Twitter authors have written “shoppen” in their bio

98% is female, with an average age of 27

New insights for campaign monitoring

#CoostoTalk

• Reach Statistics

Authors being @mentioned in tweets about De Bijenkorf

Lucille Werner 345

Halina Reijn 289

Cor Molenaar 232

Share of voice: 91.349 messages in 66.075 different conversations with 1.316.095 messages in total

New insights for brand monitoring

#CoostoTalk

• Reach Statistics (01/01/2013 – 10/10/2013 13:55) Event Mentions Conversations Total mentions in conversation #eretail13 344 269 385 #eday13 3.234 2803 4013 #efashion13 297 218 404 #etravel13 491 388 582 #ehealth13 334 253 526

New insights for brand monitoring

#CoostoTalk

• Reach Statistics (01/01/2013 – 10/10/2013 13:55) Event Mentions Conversations Total mentions in conversation #eretail13 344 269 385 #eday13 3.234 2803 4013 #efashion13 297 218 404 #etravel13 491 388 582 #ehealth13 334 253 526

New insights for brand monitoring

#CoostoTalk

• Do people talk online about your campaign?

• What is the overall sentiment?

• Who is talking?

• What are people talking about?

• How many people are talking?

• What is the effect on brand evaluation?

• How can I track all this in real time?

• New insights …

Campaign insights

#CoostoTalk

Come and visit our stand and create your own realtime dashboard!

#CoostoTalk

Thierry.Thijssen@coosto.com

@ThierryThijssen