eight technology trends disrupting business in 2014

100 Slides45 Minutes

93% of U.S. online consumers are email subscribers, and receive at least one permission-based email each day.

Channel Preference Survey, ExactTarget

75% of social media users say email is the best way for companies to communicate.

66% of U.S. consumers have made a purchase as a result of an offer received by email.

49% of consumers want a seamless shopping experience across all channels.

Accenture

1 in 3 consumers use their mobile phone to research products in-store.

Cisco Internet Business Group

48% of all emails sent are now opened and read on a mobile device.

Return Path

63% of US consumers say they delete emails immediately if they are not optimized for mobile.

Return Path

19 million unique people composed 263 million Tweets about live TV in Q2 2013 alone.

SocialGuide / Nielsen

19 million unique people composed 263 million Tweets about live TV in Q2 2013 alone.

24%+ y/y for authors and 38%+ in tweet volume.

41% of consumers buy more from retailers who send personalized emails based on past buying behaviors.

Return Path

15-25% increase in sales if the transactional message includes personalized product recommendations.

iGoDigital

Technology