electric objects // hardwired nyc // september 2014

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Electric Objects Founder and CEO Jake Levine presented at September 2014's edition of Hardwired NYC. Electric Objects creates hardware for digital art.

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Electric ObjectsHardware and software designed to bring the beauty of the internet

into your home

“Machines that fit the human environment, instead of forcing humans to enter theirs…”!!

- Mark Weiser, “The Computer for the 21st Century”

More art onlineevery gallery // every museum // everywhere

Designed for productivityin between texts // tweets // apps // emails

Electric Objects

EO1// no mouse!// no keyboard

Electric ObjectsHardware and software designed to bring the beauty of the internet into your home.

Electric Objectsest. 2013

What I didn’t need to learn: •Name •Logo •Enclosure •Hang-able •Single cord •Passing wifi credentials •Motion sensor •Brightness control

“For me… the core of the product is that each image feels realer than it does on my computer or phone. !!

You've achieved “objecthood" in a way that I find shocking and unexpected.”

Prototype to ProductionRaspberry Pi // mockups // prototypes // production

LG LTM230WF3

LG L

TM23

0WF3

c.FULL SQUARE GLASS FRONTELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

LG LTM230WF3

LG L

TM23

0WF3

D.FULL GLASS FRONT / CUSTOMIZABLE SIDE DECORATIVE PANELS ELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

LG LTM230WF3

LG LTM

230WF3

E.FULL GLASS FRONT / ID CORNER CUTELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

LG LTM230WF3

LG L

TM23

0WF3

G.FULL GLASS FRONT / WALL AND SURFACE DOCKELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

LG LTM230WF3

LG L

TM23

0WF3

B.FULL GLASS FRONTELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

LG LTM230WF3 LG L

TM23

0WF3

A.TRADITIONAL “ART” FRAMEELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

2,246 $787,612backers pledged of $25,000 goal

validate market

demonstrate!demand

July 2014!Kickstarter campaign!Validate initial demand!!August 2014!Launch pre-order campaign!Test accessory revenue hypothesis!Build ecosystem of artists and partners!

May 2015!Kickstarter + Pre-order ship!Transition to order-on-demand

Product Schedule

Thanks @electricobjects

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