elements and principles
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Elements & Principles of Design
Created by Cheyenne Cuellar
For Desktop Publishing
November 10, 2011
The Elements
The building blocks of a visual image Line Shape Value Color Space Texture
Line
The path created by a moving point
Shape
The outline, edge or flat surface of a form
Value
The lightness or darkness of a color
Color
The way something looks when light strikes it
Space
An empty space or area in which something exists
Texture
The way an object looks like it feels
The Principles
How we use the Elements to create visually pleasing images Balance Unity Contrast Pattern Movement Emphasis
Balance
Arranged so the parts seem to be equally important or interesting
Unity
All the parts look as if they belong together
Contrast
A great difference between two things
Pattern
A choice of lines, colors or shapes, repeated over and over in a planned way
The End
Thank you
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