elevating insights to manage risk and attract customers › 06 › f6 › 5a78c...a portfolio of...

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Elevating Insights to Manage Risk and Attract Customers

Katie DeGraaf

Director of Product, Mobility Intelligence

Fred Dimesa

Director of Product, Marketplace

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© 2019 Arity. All rights reserved. Proprietary and Confidential.

2015

Movement away from

discount-only programs

2018

Behavior models include

distracted driving

2010

Scores developed,

rewards given for lower

risk behaviors

2014

Mobile data capture,

device data for models

A decade of activity and yet to leverage the power of connection

2008 OBD-II device data

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You need a new business model

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© 2019 Arity. All rights reserved. Proprietary and Confidential.

CONTINUOUS CONNECTION

A portfolio of connected strategies to optimize your customer experience

Curated offering

Deliver relevant,

personalized reducing

customer time and hassle

Respond to desire

Provide customers with

services and products

they've requested as

quickly and seamlessly as

possible

Coach behavior

Motivate customers to

achieve their goals

through timely nudges

Automatic execution

Meet the needs of

customers even before

they've become aware of

the needs

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So, what does this look like for insurance?

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© 2019 Arity. All rights reserved. Proprietary and Confidential.

EVENT-BASED INSURANCE

New driver is added

to their policy

EVENT-BASED INSURANCE

A crash leads customer to

be involved in the claims

experience

EVENT-BASED INSURANCE

Policy renewal; price

increases and customer

shops around

Today, engagement with policyholders is transactional and reactive

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Telematics enables continuous engagement

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Create personalized, targeted offers to drive adoptionCURATED OFFERING

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Instantly provide assistance during a traumatic time of needAUTOMATIC EXECUTION

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Corroborating subjective events with objective dataRESPOND TO DESIRE

Get quote!

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Motivate drivers to become safer drivers through timely nudgesCOACH BEHAVIOR

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Pricing

Claims

Service

Insights

Acquisition

Product

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Thank you!

Katie DeGraaf

Director of Product, Mobility Intelligence

Fred Dimesa

Director of Product, Marketplace