elevator pitch - lean entrepreneurship carnegie mellon

Elevator Pitch

!Sean Ammirati

Partner, Birchmere Ventures Adjunct Professor, Carnegie Mellon University

#CMULean

When do you give an elevator pitch?

Selling Customers

http://www.flickr.com/photos/kt/2870894104/sizes/m/in/photostream/

Recruiting

http://www.flickr.com/photos/bas-boerman/4626058529/sizes/m/in/photostream/

Networkinghttp://www.flickr.com/photos/sjgadsby/5178368444/sizes/m/in/photostream/

Family#CMULean

To Sound Impromptu ...

... Takes Rehearsing

http://www.flickr.com/photos/statelibraryofnsw/3273709226/sizes/z/in/photostream/

#CMULean

When people ask: “What do you do?”

They want to know what you do for

them.

#CMULean

For next week ...

• 90 seconds

• no media / slides

• a sample outline ...

#CMULean

introduc)on                                                ~  15  sec

Proposed Time ...

#CMULean

problem                                                            ~  30  sec  

introduc)on                                                ~  15  sec

Proposed Time ...

#CMULean

Often can use ...

• a rhetorical question

• a story

• a provocative statistic

© Sean Ammirati, 2013

problem                                                            ~  30  sec  

vision                                                                        ~  30  sec  

introduc)on                                                ~  15  sec

Proposed Time ...

#CMULean

The Goodness Factor !

At Least 3x

cheaper or better

#CMULean

problem                                                            ~  30  sec  

vision                                                                        ~  30  sec  

where  are  you?                                    ~    15  sec  

introduc)on                                                ~  15  sec

Proposed Time ...

#CMULean

Where are you?Validated Learnings

!

!

!

!

!

Unvalidated Assumptions

- Shown 5 people prototype - Done a landing page - etc ...

- People will pay $x / month - They will invite 2 friends on average - etc ...

#CMULean

Don’t be afraid to be creative!

#CMULean

seanammirati.com !

@SeanAmmirati

#CMULean