elevator pitch - lean entrepreneurship carnegie mellon
DESCRIPTION
Every entrepreneur needs to be able to give a quick and compelling elevator pitch. This lecture prepares students to give their elevator pitch next week for the idea they'd propose focusing on for the rest of the course.TRANSCRIPT
Elevator Pitch
!Sean Ammirati
Partner, Birchmere Ventures Adjunct Professor, Carnegie Mellon University
#CMULean
When do you give an elevator pitch?
Selling Customers
http://www.flickr.com/photos/kt/2870894104/sizes/m/in/photostream/
Recruiting
http://www.flickr.com/photos/bas-boerman/4626058529/sizes/m/in/photostream/
Networkinghttp://www.flickr.com/photos/sjgadsby/5178368444/sizes/m/in/photostream/
Family#CMULean
To Sound Impromptu ...
... Takes Rehearsing
http://www.flickr.com/photos/statelibraryofnsw/3273709226/sizes/z/in/photostream/
#CMULean
When people ask: “What do you do?”
They want to know what you do for
them.
#CMULean
For next week ...
• 90 seconds
• no media / slides
• a sample outline ...
#CMULean
introduc)on ~ 15 sec
Proposed Time ...
#CMULean
problem ~ 30 sec
introduc)on ~ 15 sec
Proposed Time ...
#CMULean
Often can use ...
• a rhetorical question
• a story
• a provocative statistic
© Sean Ammirati, 2013
problem ~ 30 sec
vision ~ 30 sec
introduc)on ~ 15 sec
Proposed Time ...
#CMULean
The Goodness Factor !
At Least 3x
cheaper or better
#CMULean
problem ~ 30 sec
vision ~ 30 sec
where are you? ~ 15 sec
introduc)on ~ 15 sec
Proposed Time ...
#CMULean
Where are you?Validated Learnings
!
!
!
!
!
Unvalidated Assumptions
- Shown 5 people prototype - Done a landing page - etc ...
- People will pay $x / month - They will invite 2 friends on average - etc ...
#CMULean
Don’t be afraid to be creative!
#CMULean
