Elevator Pitch
!Sean Ammirati
Partner, Birchmere Ventures Adjunct Professor, Carnegie Mellon University
#CMULean
When do you give an elevator pitch?
Selling Customers
http://www.flickr.com/photos/kt/2870894104/sizes/m/in/photostream/
Recruiting
http://www.flickr.com/photos/bas-boerman/4626058529/sizes/m/in/photostream/
Networkinghttp://www.flickr.com/photos/sjgadsby/5178368444/sizes/m/in/photostream/
Family#CMULean
To Sound Impromptu ...
... Takes Rehearsing
http://www.flickr.com/photos/statelibraryofnsw/3273709226/sizes/z/in/photostream/
#CMULean
When people ask: “What do you do?”
They want to know what you do for
them.
#CMULean
For next week ...
• 90 seconds
• no media / slides
• a sample outline ...
#CMULean
introduc)on ~ 15 sec
Proposed Time ...
#CMULean
problem ~ 30 sec
introduc)on ~ 15 sec
Proposed Time ...
#CMULean
Often can use ...
• a rhetorical question
• a story
• a provocative statistic
© Sean Ammirati, 2013
problem ~ 30 sec
vision ~ 30 sec
introduc)on ~ 15 sec
Proposed Time ...
#CMULean
The Goodness Factor !
At Least 3x
cheaper or better
#CMULean
problem ~ 30 sec
vision ~ 30 sec
where are you? ~ 15 sec
introduc)on ~ 15 sec
Proposed Time ...
#CMULean
Where are you?Validated Learnings
!
!
!
!
!
Unvalidated Assumptions
- Shown 5 people prototype - Done a landing page - etc ...
- People will pay $x / month - They will invite 2 friends on average - etc ...
#CMULean
Don’t be afraid to be creative!
#CMULean
