emerging trends in travel and hospitality industry

Improve UX to Increase Conversions and Loyalty in Travel and Hospitality

BY NEARSOFT UXTEAM

PRESENTER

Isaac LopezSr Software Architect

@rilopezp

PRESENTER

Miguel MedinaUI/UX Designer

@MiigueelMediina

HOST

Kim LantisContent Coordinator

@kimlantis

Agenda- The Traveling Experience

- Emerging Travel Trends

- Boosting Customer Experience

- Takeaways

- Q&A

#NearsoftUXwebinarIMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

“The good old Days.How we experienced traveling.”

Trends in hospitality

Emerging Trends in Travel and Hospitality

IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

Digital Concierges

IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

- Allow Users to experience travel as locals

- Give Users personalized assistance

- Provide Users with suggestions based on their location

“Automatically maps out a half day or full day with suggestions for things to see and do.”

The Expansion of Self-Service

- Allow users to save significant amounts of time with automated customer experience touchpoints

- Allow users to feel more in control

IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

“Empower users to experience travel at

their own pace.”

“The problem isn’t how difficult it is to implement this kind of technology, but rather how to make these kinds of features more human.”

Isaac Lopez Sr Software Architect

Data for a Personalized Experience

- Delivers curated information to travelers

- Having a tailored personalization can influence consumer behavior into more conversions

- Knowing your users increases the chances to deliver a better service and experience

IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

“Harness Artificial Intelligence technology and powerful machine-learning to predict individual traveller intent.”

Booking.com London

Next Wave in Loyalty

- Providing added benefits to returning customers

- Diversification in the reward system

IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY

“Shop daily to gather more Premia Points.”

TAKEAWAYS:

How to create a customer experience that boosts conversion:

1. Connect the dots across the entire travelling experience

2. Allow users to experience your service at their own pace

3. Analyze data for personalization

4. Provide alternative ways to deliver real value to loyal customers

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Questions & Answers

#NearsoftUXwebinar

Want to know More?

Talk to Sandra at (408) 890-2115

ux.nearsoft.com

ux-team@nearsoft.comEmail us at_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _