energizing online communities

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Presented to an Internet Marketing class at Emerson College on December 17th, 2007. Does it work without me standing there?

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EnergizingEnergizingCommunities

EnergizingEnergizing

TextComputers used to be very lonely things.flickr cc: Tom@HK

Text

And now, they’re a crowd.

flickr cc: notsogoodphotography

TextBuilding communities online can be tricky.

flickr cc: jonrawlinson

Text We want to feel like superstars.

flickr cc: Todd Baker<<technowannabe

Text You can have standalone experiences.

TextOr you can empower community.

You can talk to one person.

TextOr you can talk with entire groups.

TextSimple interactions.

Text Rich and varied touchpoints.

Text

Is this a community?

Text O O O Or is this?

TextAnd don’t forget mobile communities.flickr cc: gaetan lee

CommunitiesAren’tTargetsDemographicsSimpleGuaranteedForever

CommunitiesAreHumansSharingEmotionalReachableAppreciative

ChrisBrogan

chris@chrisbrogan.comtwitter: @chrisbroganphone: 631-612-8945

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