engaging younger donors with online marketing

Twitter: @sentmedia #engagewithme www.sentmedia.com

Engaging Younger Donors With Online Marketing

Sterling PerrySent Media Marketing

SentMedia.com

For Questions & Comments on twitter:

#EngageWithMe

Today’s Agenda

• Website Optimization – What to add to your website to increase engagement.

• Facebook & Twitter: 6 best practices that you can do today to drive engagement.

• Email – The 5 emails your nonprofit should be sending on a scheduled basis.

• Learn why everything needs to be optimized for mobile.

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s

not.” –Dr. Seuss

Website Optimization

65% of Millennials prefer to learn about Your nonprofit from your

website.

What your nonprofit should do Have an actionable homepage – make it clear what you want visitors

to do (donate, volunteer or register for an event)

What your nonprofit should doHave a clear and concise “About Us” page that describes your mission

and vision

What your nonprofit should do

• Show how your organization uses its donations by sharing stories by video or photo

Social Media

55% of Millennials prefer Facebook and Twitter as an information source.

67% of Millennials have interacted with a nonprofit on Facebook

• Upcoming events• Stats about your cause• Organizational news• Volunteer Opportunities• Videos

3 things you can do on Facebook TODAY

• Create your Nonprofit Facebook page• Post a video, story or photo about a superstar

donor or volunteer• Include social icons EVERYWHERE • Bonus! Find a Facebook group on your cause

and join and share your page or start a group.

87% of Millennials follow a nonprofit on Twitter

Interact with supporters on Twitter today:

• Find you 10 biggest donors on Twitter and follow them AND THANK THEM

Interacting on Twitter

• Personally thank donors, volunteers, and participants by tweeting at them [mentions]

Interacting on Twitter

• Post upcoming event information or simply ask for donations for your annual appeal

How Millennials interact on Twitter

•Following Nonprofits on Twitter

87%•Re

tweeting nonprofit’s tweets

•Complimenting nonprofits

•Using hashtags about nonprofits

•Using Twitter to see info about nonprofits

Email Marketing

47% of Millennials prefer to obtain information about nonprofits via

email.

Email Marketing Tips

• Segment you list to ensure each email speaks to your audience (supporters, sponsors, partners)

• Clearly state what action you want them to take.

• Find a happy medium on the number of emails you send.

• Plan out your emails in advance over a 3-6 month period.

The 5 emails you should be sending

• About your organization• About Your fundraising• Newsletters to your team• Newsletters thank you emails• Important donors & sponsors

Mobile Optimization

77% of Millennials own smartphones.What do Millennials do on their smartphones

anyway?

51% Facebook

37% Videos + photos 31% Twitter

33% Shared News

25% Contest voting 25% Events

“And will you succeed? Yes indeed, yes indeed! Ninety-eight and three-quarters percent guaranteed…” – Dr. Seuss

Want to learn more about websites & online marketing?

Be sure to schedule a free strategy session by visiting www.SentMedia.com

•Audit your website•Social media audit•Get specific action items

engaging younger donors with online marketing

engagewithme twitter

facebook twitter

photo twitter

event twitter

seuss twitter

vision twitter

email marketing twitter

website optimization

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