enterprise social networking : social media week presentation

Enterprise Social Networking…

Socialize your Enterprise

make IT network!

Peter van Hees?

“Enterprise Social Networking Strategy,

Collaboration Architecture, New World of Work

Advice, Entrepreneur, IT Trend Watcher, Passionate

Speaker and a Microsoft MVP”

~ @MrPetrovic

the #What …

Yammer

JiveCh

atte

r

IBM

Microsoft SocialCast

Connections

VMW

areSa

lesf

orce

SocialText

Convo

KalturaBl

ueKi

wi

SocialEnterprise Social Networking is …

+ Consumerization

& potentially “Big Data”

(in the Social Enterprise)

the #Why …

Onboarding.Use Case One …

theYear

‘98

“I have never been lost, but I will

admit to being confused for

several weeks.”

~ Daniel Boone

“As people are walking all the time, in

the same spot, a path appears.”

~ John Locke

“An investment in knowledge

pays the best interest.”

~ Benjamin Franklin

Communication.Use Case Two …

“...a wealth of information

creates a poverty of

attention...”

~ Herbert A. Simon

It’s ‘Sort of Like the Weather’

TIMEHow Much …

Quiz?

25 %

105

125

2011 2015

Electronic Mail.(d)Evolution of

4

Video (Business Practices That Refuse To Die: Email Trees)http://www.youtube.com/watch?v=QIqA_YKeboc

“Knowledge is was power!”~ original quote by Francis Bacon

“By 2014, Enterprise Social Networking services will replace e-mail as the primary

vehicle for interpersonal communications for 20 percent of business users.”

~ Gartner (Feb 2010)

4 “Don't wait. The time will

never be just right.”

~ Napoleon Hill

Video (Sending a Message: blueKiwi vs email)http://www.youtube.com/watch?v=LBSY4RgB7fY

“And now, excuse me

while I interrupt myself.”

~ Murray Walker

PHONE

1900s

E-MAIL

1990s

MANY

-to-

MANY

ESN

2000s

ONE

-to-

MANY

ONE

-to-

ONE

“We are the facilitators of our

own creative evolution.”

~ Bill Hicks

Many-Many.The #1st difference …

MAIL ESN (YAMMER)

Central(ized).The #2nd difference …

Push vs Pull

MAIL ESN

Pull.The #3rd difference …

SERVICESELF

Knowledge

Sharing.

Use Case Three …

“There's always a new challenge to

keep you motivated.”

~ Sean Connery

“Be water my friend.”

~ Bruce Lee

“It is better of course to know useless things

than to know nothing.”

~ Tom Stoppard

“Learn from yesterday, live for today, hope for tomorrow.

The important thing is not to stop questioning.”

~ Albert Einstein

“Now! No different, only different in your mind.

You must unlearn what you have learned.”~ Yoda

“SMobile“

(Social & Mobile)

“Just Do It.”

“If you ask the right question.

The answers will flow!”

~ Anonymous

Ideation.Use Case Four…

“A person with a new idea is a crank

until the idea succeeds.”

~ Mark Twain

Texting is fingered speech. Now we

can write the way we talk.

~John McWhorter

“Don’t fear failure… In great attempts it

is glorious even to fail!”~ Bruce Lee

IDEABOXThe …

Use Cases?Any Other …

“Too many people today know the price of

everything and the value of nothing.”~ Ann Landers

the #How …

70%of organizations are implementing

employee social collaboration ~ Gartner

I8% Productivity

I2% Profitability

Absenteeism27%

Turnover51%

55%easier to

Collaborate

47%easier to

Generate Ideas

62%easier to

Find Information

~ Avanade

90%Failure Rate

~ Gartner

“Do or do not... there is no try.”~ Yoda

Challenge.The…

“If you do not change direction,

you may end up where you are heading.”

~ Lao Tzu

4

MICROBLOGGING + FOLLOWING + ACTIVITY STREAMS

Social Networking.The email replacement features of …

Change.Show me the …

Change.Show me the …

MiddleThe squeeze of …

Management.

“The world hates change, yet it is the only thing that has brought progress.”

~ Charles Kettering

Strategy.The…

Step #one…

Value(top-down)

What’s in it for the organization? &

What’s in it for the employees?

Step #two…

Adoption(bottom-out)

A substantial amount of effort

is required to drive the User Adoption!

Step #three…

Culture(middle-out)

Enterprise Social is a mix of

20% technology and 80% culture!