entrepreneurial science w gsli

@adamberk

Entrepreneurial Science For StartupsAKA “Lean Startup” (a trademark owned by @ericries)

A MINIMUM VIABLE SLIDE DECK PREPARED FOR

BY

@adamberk

Good idea? Prove it!

Build first?

Test the riskiest ones first

Isolate your variables and assumptions

test them independently

Test Demand NOT SUPPLY

Scientists do not coddle ideas. They crash test

them. They run them into a brick wall at sixty miles

per hour. If the idea is sound the pieces will be

of the wall.

PITCH

Customer DevelopmentProblem/Customer fit. No solutions

Say thanks to @sgblank

Facts vs ProblemsHeadaches vs Migraines

Problem/Customer fit. No solutions

Say hi to @dianakander - ask her about her dog and about migraine problems

WHY?

Exploration

Cure tunnel vision

Don't let your idea...

Get outof your comfort zone

HOW?

GOOB (credit, Steve Blank)

Pulldon't push - it's harder than it seems.

PAST

not future

LISTENdo you hear that? you have 2 ears and only one mouth for a reason. Listen at least 2x as much as you talk.

PRACTICEDo you get junk mail? How many loyalty cards do you have? How did you find this

restaurant?

Record data, find patterns

RINSE & REPEAT

until you find the real problem and the corresponding early adopters...

STOP

Do not ask for $, do not write code..

They may not know WHAT they want, but they have to want SOMETHING

NOsolutions, selling, friends, family, surveys

DESIGN

Don't build this.

WRONG

if you build without testing, you are probably building...

Embrace constraint. Then iterate!

WHY?

DEVELOPMENT

I am unique because…I am valuable because…

My project is unique because…My project is valuable because...

SUPPLY &

DEMAND

SUPPLY &

DEMAND

Your “product” is more than your app.

It is the entire process of creating and capturing value for your user and yourself.

Deliver value.Deliver Solution (Manually). Learn. {period}

“I make money using my brains and lose money

listening to my heart. But in the long run my books balance pretty well.”

-Kate Seredy

“If you are not embarrassed by the first version of your product, you shipped too late.”

-Reid Hoffman (LinkedIn)

“To do good, you actually have to do

something.”

-Yvon Chouinard (Patagonia Founder)

“it turns out that focus is so important, even if you pick the wrong focus you're doing better!” BILL GROSS

Read more: http://www.businessinsider.com/bill-gross-lessons-2011-12?op=1#ixzz2gO4zcdIJ

“Do things that don't scale”

-Paul Graham

“If you can’t get them to adopt your idea with high-

touch, face-to- face service, they will not buy into your

cold web page.”-Manuel Rosso

“Do the least that gets you to the end instead of the most that gets you to the

beginning”-ab

what if the bottleneck

is at the bottom?

Wizard of Oz

Manual

NOharm, copyrightbuildingadwords