eroi's social media best practices for business

eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART

LUNCH ‘N’ LEARN eROI AND SOCIAL MEDIA

AUGUST 29, 2013

Agenda

eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27

+ Get Your Food (quickly!)+ Social Media Best Practices+ How It Relates to eROI+ Putting it into Action

SOCIAL EXPLAINED

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Socialfor eROI

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+ Show thought leadership+ Business Development+ Espouse our Values+ Show our Culture+ Build brand equity & SEO

eROI SOCIAL GOALS

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...that highlight things we are good at, things we value, or things we have

done in the past.

GENERAL BEST PRACTICES

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+ Start a conversationSocial media is just that: social.

Create posts and photos

that will invite engagement

with our followers...

GENERAL BEST PRACTICES

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+ Keep it visually interesting

Posts that have strong visuals generally do better than those that don’t. When possible, make it pop!

+Keep it professionaleROI is a business, which means that we need to pretend like we know

what we’re doing.

GENERAL BEST PRACTICES

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?

Oh no she didn’t.

omgWhat the…?

Don’t make the Smith family do this.

+Shorter is better.Nobody comes to social media to

read a novel. Blog posts should be written in a way that avoids a

massive wall of text.

GENERAL BEST PRACTICES

eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03

GENERAL BEST PRACTICES

eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03

...and that should show through in our posts.

+Keep it eROI Being professional doesn’t mean you have to be boring.

We are a fun, eclectic mix of humanoids...

GENERAL BEST PRACTICES

eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03

- PS Snark is a combo of the words sneeze and bark*, and it brings about as much to the conversation.

* I don’t know if that’s actually true, but probably

Bloggingfor eROI

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WHY WE BLOG

+ The place to build long-form content

+ Dive into our personality

+ Prove our expertise

+ Be cutting edge

eROI BLOG

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eROI BLOG

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CREATING CONTENT+ Easy to read

+ Compelling visuals

+ Provide the readers with something concrete

People don’t like reading really long blocks of text because it seems like a long and daunting task. Even if you have the same amount of things to say, if you just put them into a list then people will be more likely to read it all. I know, humans are lazy.

eROI BLOG

eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03

+ People don’t like reading really long blocks of text

-It seems like a long and daunting task.

+ Even if you have the same amount of things to say, put them into a list

+ Humans are lazy, but they love lists

eROI BLOG

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eROI BLOG

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Twitterfor eROI

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WHY TWEET?+ Audience

+ Learning

+ Communicate

eROI TWITTER

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+ Join a Conversation

+ Start a Conversation

+ Use effective Tools

eROI TWITTER

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+ Join a Conversation Brings engagement, strut your STUFF. Showcase your best in show+ Start a ConversationAsk questions, pose ideas and issues, encourage dialogue!Make sure there is a purpose and THINK about your audience and currently what could drive conversation.+ Effective ToolsDon’t be scared of Hootsuite, use it! Schedule tweets and check LIVE feeds. Look at specific brands only .. ORGANIZE!

SHOWCASE YOUR

BEST IN SHOW

I’ll help you

schedule tweets,

track multiple

feeds, and

organize.

eROI TWITTER

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+ Laser Focus!Identify with our industry and target audience.

+ Be HumanAuthentic and personable, we are ONE at eROI but all of us have a specific voice to contribute.

+ Sweet Spot What can you give to add value to other brands or individuals.

+ Use less than 100 characters17% higher engagement and more likely to be retweeted

+ Use links and Images!Tweets with links are 87% more likely to be retweeted and 96% more likely to be viewed.

+ Retweet VS RTSpell it out! Brands that leave room to spell out “Retweet” see an average of 10x more retweets.

+ Use Hashtags wisely, #YONo more than 2 hashtags per tweet or it may fizzle

eROI TWITTER

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eROI TWITTER

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TWEET

RESPONSE

Instagramfor eROI

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eROI INSTAGRAM

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WHY INSTAGRAM?

+ Lead our industry by example+ Humanize/show personality+ Engage with target audience

Everyone’s doin’ it. Hop on!

eROI INSTAGRAM

eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03

CREATING CONTENTHighlight:+team+process +culture

eROI INSTAGRAM

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+ Post consistent, interesting images

eROI INSTAGRAM

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+ Use the video feature to create strategic, well planned videos.

+ share to social channels

+#hashtagsarebomb

+ geo tag

+ @mention/tag brands/people

+ engage with users

eROI INSTAGRAM

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CROSS PROMOTE

Facebookfor eROI

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WHY WE FACEBOOK

+ Perfect mix of business and personality- Some might say “party”

+ Connect and conversate with potentialclients and people in our networks

+ Best platform for sending out contentwe’ve created

eROI FACEBOOK

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+ All about conversations

+ Share content created elsewhere

+ Photos & videos are king

eROI FACEBOOK

eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03

eROI FACEBOOK

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CREATING CONTENT+ Engage with people who interact on the eROI page+ Publicize social content we are creating for clients+ Asking relevant questions is a good way to spark conversations

CREATING CONTENT

+ Photos and videos are the most shareable

eROI FACEBOOK

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← BTW - Goats are the new cats

eROI FACEBOOK

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+ Upload an image instead of posting a link to blog posts

eROI FACEBOOK

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Pinterestfor eROI

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eROI INSTAGRAM

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WHY PIN?+ Lead our industry by example+ Humanize our agency+ Engage with target audience

EXPRESS OUR PERSONALITY

eROI PINTEREST

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CREATE CONTENT

+ Quality > Quantity

+ Re-pin relevant and current pins/boards+ Don’t over self-promote

eROI PINTEREST

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+ Use rich descriptions and hashtags+ Keep boards organized!

LinkedInfor eROI

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WHY WE LINKEDIN+ Network+ Network+ Network

eROI LINKEDIN

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HOW TO LINKEDIN+ Share content that adds value to our industry+ Listen and participate+ Join applicable groups

eROI LINKEDIN

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WHAT TO POST+ Status updates that are professional in nature+ Big projects+ Job openings

eROI LINKEDIN

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eROI LINKEDIN

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Putting itinto ACTION

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+ Draw 2 slips of paper - one from each bowl+ Use both words to compose a social media post for the social channel of your choosing:

+ Share, discuss, laugh

PRACTICE MAKES PERFECT

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