ethans media conventions of a radio ad
Post on 30-Jul-2015
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Codes and Conventions of a Radio AdvertEthan JOnes
Radio Adverts• Lasts 20-30 seconds
• Includes audio from the documentary for example vox pops and interview snip its.
• Often has a song playing behind the voice over, the song should be catchy and memorable and have something to do with the themes of the documentary.
• The voice over should be upbeat and interesting and should intrigue the listener to watch the documentary.
• The voice over is often female but can be male
• The voice over should say facts and ask rhetorical questions to intrigue the listener.
• Tagline should be said by the voice over.
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