etravel 2014 - tiqets - christiaan solcer

tiqets.com

cHRistiAAN soLceR

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eNteRtAiNmeNt is Hot. tHe LAst ANciLLARy ReveNue possibiLity AND tHe ReAsoN wHy peopLe Look bAck HAppy AfteR A tRip

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eveRyboDy is woRkiNg oN it

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AND it’s big:$51 biLLioN oN eNteRtAiNmeNtspeNDiNgs, AND tHAt’s Just iN euRope

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so wHAt to Doto get youR sHARe?

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cARe About tHe tRAveLLeR. DoN’t pReseNt it As ANciLLARy, but As A wisH AND seRvice foR AN excitiNg memoRy

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DoN’t HiDe it…use At LeAst 3 toucHpoiNts to sHow tHAt you cARe

inspiration pages

booking pages

e-mails

At the airport

in the plane

At your destination

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use DAteD eveNts befoRe AND AfteR tHe bookiNgpRocess

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use cities top 10eNteRtAiNmeNt (AND some DAteD) iN NewsLetteRs to iNcReAse youR pRimARy sALes

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offeR oN-tRip suggestioNs tHRougH Apps AND focus oN tHe NoN-DAteD + LAst miNute DAteD eNteRtAiNmeNt

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use oNe messAge iN AN e-mAiL: combiNeD e-mAiLs DoN’t woRk

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mAke bookiNgs eAsy! Let tRAveLLeRs mAke ReseRvAtioNs pRioR to tHe tRip AND pAy At tHeiR DestiNAtioN (witH DeceNt cANceLLAtioN teRms!)

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we ARe tiqets AND LeARNiNg eveRy DAy

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witH moRe tHAN 600.000 eveNts we coveR ALL DemAND

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AND No. we HAveN’t DiscoveReD tHe kiLLeR coNveRsioN yet.

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but tHe betA testiNgs ARe pRomisiNg: HoteLbookiNgs fRom iNspiRiNg NewsLetteRs DoubLeD!AND tHe coNveRsioN RAte is up to 2%.

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we DiscoveR AND impRove by DoiNg,testiNg, optimiziNg AND DoiNg.

AND AgAiN AND AgAiN.

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you’Re weLcome to give youR tRAveLLeRs A gReAteR tRAveL expeRieNce