evolving consumer culture · denis treacy 2019 denis treacy - 40 years in fmcg - “a very...

Evolving ConsumerCulture

Lifestyle choices, Belief systems

Denis Treacy

Denis Treacy 2019

culture compass ltdreculturecompass@gmail.com

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intrepidaFood Sure Summit Presentation

Briefing Agenda

culture compass ltd - foundations

Consumer Trends - Vegan & Halal

The Brand Principle

Key Principles of a Secure Supply Chain

The 4 Key Pillars of CapabilityPolicyOrganisationPerformanceCulture

Business Continuity & Crisis Management

Questions - I am here for 2 days

Denis Treacy 2019

culture compass ltdreculturecompass@gmail.com

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Denis Treacy 2019

Denis Treacy - 40 years in FMCG - “a very particular set of skills….”• Product quality, food safety, health & safety, security, business continuity, crisis management, environment.• Food science, research and development.• Commissioning production lines, chocolate refineries, manufacturing products, running factories.• Global functional, executive & strategic leadership.

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CIM

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CIMQA

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CIM

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SEC

CIM

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CIM

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CIM

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CIM

KnowledgeEffect

KnowledgeEffect

KnowledgeEffect

culture compass ltdreculturecompass@gmail.com

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intrepidaculture compass foundations

Denis Treacy 2017

culture compass ltdreculturecompass@gmail.com

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intrepidaculture compass foundations

Denis Treacy 2019

Bringing Balance

culture compass ltdreculturecompass@gmail.com

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culture compass foundations

Denis Treacy 2017

culture compass ltdreculturecompass@gmail.com

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intrepidaConsumer Trends and Expectations

Let’s talk about…. The growth of vegan

Demand for meat free was up by nearly 1000% in 2017

2018 the UK launched more vegan products than any other nation

35% of UK consumers have stopped or reduced meat consumption

25% of all UK evening meals are Vegan

There are now 600,000 vegans in the UK, up 42% in 2018

culture compass ltdreculturecompass@gmail.com

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intrepidaConsumer Trends and Expectations

culture compass ltdreculturecompass@gmail.com

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intrepidaConsumer Trends and Expectations

Growth of Islam

Fastest growing belief system in the world

In particular, Europe & India

Muslims will make up 25% of the global population by 2030

Muslim populations are growing twice as fast as non muslims

Back to Bolton

Population 128k vs 180k (1911)

9% Muslim vs 3% rest of UK

20 mosques

Growth of Halal

Halal meat is one of the fastest growing of all food sectors

Australia, together with India & Brazil is one of the worlds leading Halal meat producers, supplying to over 100 countries.

Nando’s, KFC & Subway all now developing offerings

Çculture compass ltdreculturecompass@gmail.com

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intrepidaThe Brand Principle

Your Brand

Is who you are

Represents your core values

Establishes your agenda with your consumer

Grows the emotional link

ÇKey Pillars for Predictable Outcomes

Denis Treacy 2018

Behaviour

Standards

Co

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ncy

Me

asure

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Culture Performance

Organisation Policy

Culture• Values• Relationships• Behaviour• Motivation• Conduct• Responsibility

Organisation• Structure• Authority• Accountability• Capability• Competence• Capacity

Performance• Information• Data• Indicators• Targets• Observations• Assessment• Feedback

Policy• Policies• Rules• Standards• Accreditation• Processes• Practices

culture compass ltdreculturecompass@gmail.com

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ÇPolicyculture compass ltdreculturecompass@gmail.com

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Policy• Policies• Rules• Standards• Accreditation• Processes• Practices

Risk Assessment

Map the vulnerabilities

Apply mitigations

Prioritise resources

Plan for continuity

Prepare for events

It’s a VUCA world

ÇPerformance

Denis Treacy 2019

You get what you inspect

not always what you expect

Targets

Set targets for failure and you may drive focus on reducing the appearance of failure.

Set targets for success and you drive focus on improving the likelihood of success

culture compass ltdreculturecompass@gmail.com

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Performance• Information• Data• Indicators• Targets• Observations• Assessment• Feedback

Accidents

Incidents

Unsafe

Conditions

ÇPerformance

Denis Treacy 2019

culture compass ltdreculturecompass@gmail.com

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Performance• Information• Data• Indicators• Targets• Observations• Assessment• Feedback

Product Withdrawal

Recall/Brand Fatality

Stock Hold & Re-process

Production Stoppage

Major nonconformance

Minor specification

Nonconformance

FailureCosts

€

Focus on Indicators

Focus at the base of the

pyramid

ÇOrganisation

Denis Treacy 2019

culture compass ltdreculturecompass@gmail.com

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Organisation• Structure• Authority• Accountability• Capability• Competence• Capacity

Know your Supply Chain

Tier 1Core business

& control

Tier 2Dedicated co-packing& co-manufacturing

Tier 3Non dedicated services

& service provision

Tier 4Supply of materials

and services

Tier 5Out of contact.

With Consumers

Control and influence reduces the FURTHER you move from the Core

ÇCulture

Denis Treacy 2018

culture compass ltdreculturecompass@gmail.com

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Culture• Values• Relationships• Behaviour• Motivation• Conduct• Responsibility

Take responsibility, get involved

Step forward, take responsibility

Ask questions, challenge normals

Observe, inspect, reference

Have an impact, make a difference

The single biggest influence in the shift

towards a positive culture was the

development & implementation of GOYA….Denis Treacy

Crisis & Incident Management

Denis Treacy 2019

Key Determinants

culture compass ltdreculturecompass@gmail.com

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1. Event or condition?2. Level of threat & exposure3. Level of complexity, number of products4. level of stock control & shelf life5. Crisis team, core & support teams - CIM process.6. Communications plan

Typical Action Timings• 0hrs - Hold Everything…. Immediately• 0hrs - Assemble team, set ups process, allocate resources• 4hrs - Single SKU, multiple customers, trace & first action• 12hrs- Multiple SKU’s - Track & Trace• 24hrs - Multiple SKU combinations, multiple regions• 24hrs - Internal & external comms positioned & loaded

Food Safety Culture

A 40 year journey

Denis Treacy 2019

Next Webinar - post conferenceculture compass ltdreculturecompass@gmail.com

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Thank You

Denis Treacy 2019

culture compass ltdreculturecompass@gmail.com

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Questions

I am here for 2 days

Where are the weak links

Denis Treacy 2019

Tier 1• Bulk materials• Primary bending• Control servers• Integrated systems• Recipe management• Engineering controls• Laboratories• Main services

Tier 2• Secondary processes• Rework & lay-a-side• Packaging storage• Small ingredients• Sieves, filters, magnets• Personnel Areas

Tier 3• Finished process• Exposed product• Product storage• Waste & Effluent

Tier 4• Packing & palletisation• Despatch• Distribution• Car parks

Tier 5• Public areas• Adjacent facilities

Tier 1Tier 2 Tier 3 Tier 4 Tier 5

culture compass ltdreculturecompass@gmail.com

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