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Extension Branding

DER/CCS/ELM

October 2017

Design principles

Graphic standards

Communicators

Updated 3/2013

2

Originated in 2009

The way audiences interact with our brand today is very different than when our graphic standards were conceived.

Previous Unit Identifier System

Colorado State University is a networked brand.

1. Created with digital/mobile in mind from the start.

2. “University” becomes more prominent.

3. Pairs well with our colleges, units, and external partners.

4. Modern, yet honors our heritage.

For inspiration, we looked to the University seal.

COLORADO STATE UNIVERSITY

Responsive System

Desktop

Tablet

Mobile

COLORADO STATE UNIVERSITY

COLORADO STATE UNIVERSITY

CSU

College / Department

14

OBJECTIVE:Develop a unit/program identifier system for CSU Extension

and related programs that correspond with the new

University brand guidelines.

16

Responsive Signature System

Desktop

Mobile

County / Program

20

21

22

23

24

4H Youth Development Program

25

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QUESTIONS?Doug Garcia: doug.garcia@colostate.edu

Joanne Littlefield: joanne.littlefield@colostate.edu