facebook in the library: enhancing services and engaging users

in the Library:

Facebook

& Engaging UsersEnhancing Services

david lee king | davidleeking.com | topeka & shawnee county public library

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Reboot!The 3 M’sGetting Engaged

Reboot!The 3 M’sGetting Engaged

we have the tools

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not quitesure how to use them!

So, what do you thinkabout our library?

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images2.wikia.nocookie.net/__cb20080223195117/batman/images/4/4a/BatmanChristianBale.jpg

Reboot!parade.com/images/-v5/celebrity/2013/0120/personality-parade/lead-

batman.jpg

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reason to exist

a team

tell people!

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reason to exist

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a team

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just marketing!

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just IT!

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just librarians!

Best: mix it up!

Need the Boss, too(ok - maybe not this boss

...)

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tell people!

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Awesome!!

elsewhere

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Reboot!The 3 M’sGetting Engaged

management

measurement

market ... ment??

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management

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your team!

meeting timeflickr.com/photos/theimagegroup/122728670/

multiple admins

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posting goals

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when to post?

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Facebook at work, too!

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how often?

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consistency

measurement

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Bigger goals…

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market ... ment??

62%

flic.kr/p/oH3q

FacebookReach?

flic.kr/p/oH3q

FacebookReach?

amyporterfield.com

Reboot!The 3 M’sGetting Engaged

Compelling Content

Be relevant to your Fans

Be there for customers

Sharing!

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Tell your story

How to post

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think short

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be visual

63be visual

64

videos

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be human

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type like you talk

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business casual

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business casual

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audience participation

ask a question

call to action

let them participate

Reboot!The 3 M’sGetting Engaged

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thank

you!davidleeking.com