facebook marketing: the new rules for engaging patients

December 16th 2016 marketing@surefiresocial.com

Facebook Marketing for Optometrists: The New

Rules for Engaging Patients

Dr. Alan GlazierOptometrist & Founder of OD’s on FacebookShady Grove Eye and Vision Care

Dr. Justin BazanOptometristPark Slope Eye

Dr. Nathan Bonilla-WarfordOptometristBright Eyes Kids

&

Moderated by

Tonight’s Panel

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Milestones 201

4Our site visits are up over 40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!

Ray HoffmanMarketing Director,

RbA Milwaukee

“ “ I really like SurePulse. It’s an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing.

Amy LindholmBrand Manager, LP

Siding

“ “

AWARDS

Why We’re Here

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The largest online social networking serviceHome to over 71% of all internet users.Of those, 70% engage daily and 45% engage several times a day.

Facebook by the Numbers

Facebook focuses on local business➔ More targeted advertising options➔ Encourages patients to check-in at locations and post

reviews

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➔ Where should your focus be on Facebook?➔ Should you consider Facebook advertising?➔ What’s the secret to creating an engaging brand

on Facebook?➔ How can you differentiate your practice from the

competition?

Facebook for Eye Doctors

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Interactive!

Lightning Round

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The average time spent per Facebook visit is ___.

A.50 seconds

B.20 minutes

C.2 hours

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Answer: (B) 20 minutes

You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.

What This Means For You!

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People use ____ most to access Facebook.

A.Mobile

B.Desktop

C.Tablet

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Answer: (A) Mobile90% of Facebook’s daily active users access it via mobile

1)Having a mobile-friendly website is a must!

2)Consider adding Facebook Instant Articles to your business page

What This Means For You!

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There are ____ billion pieces of content shared daily.

A.1.75 billion

B.2.75 billion

C.4.75 billion

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Answer: (C) 4.75 billion

1)Figure out which types of content resonates most with your audience

2)Create content that is unique to your practice and entices engagement

What This Means For You!

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___% of marketers report that Facebook is critical or important to their business.

A.Less than 10%

B.25 to 50%

C.More than 75%marketing@surefiresocial.com

Answer: (B) 20 to 50% (42%)

1)2017 may be the year you decide to invest in your social presence

2)Consider paid advertising to increase your reach on Facebook

What This Means For You!

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There are 83 million ____ on Facebook.

A.Fake Facebook Profiles

B.Millennials on Facebook

C.Live Facebook Ads

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Answer: (A) Fake Facebook Profiles

1)Branding is especially important2)Consistently share relevant content3)Ensure your business page correctly

reflects your business information (NAP)

What This Means For You!

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Quick Breather!

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Get a Complimentary Digital Marketing

Consult Call (703) 788-6730

OrEmail

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...and a Google Chromecast!

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What is one thing that people attending this webinar should start doing tomorrow on Facebook?

Final Thoughts

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Q&A

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Get a Complimentary Digital Marketing

Consult

Call (703) 788-6730 Email marketing@surefiresocial.com

...and a Google Chromecast!

Don’t forget!

marketing@surefiresocial.com

December 16th 2016

Facebook Marketing for Optometrists: The New

Rules for Engaging Patients

marketing@surefiresocial.com

/SurefireSocial @surefiresocial

Surefiresocial.com

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