facebook & twitter anla webinar 3 25 10

GardenMediaGroup.com

Presented by Suzi McCoy

March 25, 2010

GardenMediaGroup.com2

What we’ll talk about

• Social Media • Facebook

– Personal/Group/Fan Page

– Step by Step – Tips & Tricks

• Twitter– Step by Step– Tips & Tricks

• Glossary of Terms• Resources

Social Media = Cocktail Party

Meet people and start conversations

Answer questions – help others

Ask questions – trust others’ advice

Social Circles or Word of Mouse

400 Million Users• 200 million log on any

given day

• 35 million update their status each day

• 55 million status updates posted each day

• 700,000 local businesses have active Pages

• 5.3 billion fans pages created

50 Million Tweets a Day!!!

Facebook Pages

Personal Page – All About You

Fan Page – Like a Yellow Pages with personality – all about Your Company, Products, Brand

Group Page – All about the Community – work, causes, interests, school, events, clubs

Getting Started

1. Set up a Personal Profile

2. Set up a Business “Fan” Page – not a Group

3. Find/Connect/Share with Others

4. Advertise Fan Page

• Shows your “real” side & let’s people get to know you.

• Must have a personal page to set up a business page

• Friends view your profile and you can view theirs.

• Post pictures, videos, chat

• Share as much or as little personal info as you like.

DO NOT post anything you would not want on the front page of The New York Times!

Facebook Personal Page

1. Use a name that easily identifies you.

2. Fill in all the information

3. Obtain a Facebook vanity URL so that people can find you easily. http://www.facebook.com/username Example: www.facebook.com/suzi.mccoy

4. Feature links to your website, blog and other business resources.

5. Post a professional photo

Create a Personal Profile

Make sure to use the privacy settings

Keep any personal aspects of your profile private through Settings.

Go to your Account at the top of your homepage and click on Settings and then Privacy Settings

Put limitations on who is, and who is not, able to view different parts of your profile.

Before you post anything, ask yourself if you want it public.

Wall vs. Status

Update Your StatusPost an update & your friends

can see it on their News Feed. You can share tips, promote

events and even boost sales.Your updates show on your

profile “Wall”

Post on Others’ Wall You post messages on a friend’s

“wall” and all your friends’ news feed

Think of it as picking up the phone to say hello – to everyone

Facebook Fan Page

• Business or Fan Pages connect and engage with your customers

• Must have a Facebook personal account to open a business Fan Page.

• Updates from your fan page are automatically sent back to your Fans’ News Feed.

Create Business “Fan Page”Option #1

Create Business “Fan Page” Option #2

Create a Business “Fan” Page

Important

Before you click “Create Page”, be certain your choices are what you want.

Your name and business type cannot be changed.

If you change your mind, you’ll have to start over with a new page and convince all of your fans to “re-fan” you at your new location.

Create a Business Profile

1. Use your company name.

2. Select the Category

3. Use the “About Me” section to describe your business and what you do.

4. Be sure to include your logo or business to build brand recognition.

5. Feature links to your website, blog and other business resources.

6. Allow several people to be “administrators”

Once you get 25 fans or more, set up a custom URL

Personalize your Facebook URL (web address) by selecting a unique username.

Select a “username” for your page by going to facebook.com/username

For branding purposes, use the same name as your business or website.

http://facebook.com/gardenmediagroup

Add your Business URL link to emails and electronic newsletters and put on all business collateral – cards, signs, ads, brochures . . .

Create a custom Business URL

The username is another item that

cannot be changed once it is set, so

choose carefully!

Build Your Fan Base1st click “Become a Fan” at the top of the

page & become a fan yourself

Click on the “Suggest to Friends” and Invite your FB friends & customers

Click on FB Suggestions of other people you may know & invite

Import your contact database (email) and send an invite

Search Facebook for individual people.

Quick Tip: Invite friends of friends you already know or want to know

Build Your Fan BaseSponsor Contests

Offer coupons and discounts to “Fans Only”

Sponsor a “Bring a Friend” event for Fans Only

Promote offline

• Print your Facebook address anywhere that you list your website: – E-mails – Electronic newsletters – Business cards– Signs– Ads– Direct Mail– Brochures – Promotional items.

• Offer something Free imprinted with FB URL to generate buzz.

Cross Promote on Other SM Sites

Update Your Status

Update Your Fan Page Status often

Post an update & your Fans can see it on their News Feed.

You can share tips, promote events and even boost sales.

Your updates show on your Fan Page

Build Store Traffic

Coupon CampaignMarket your products by posting discounts and package deals

Share/Join with Othersin Groups of Similar Interest

Join Groups to Connect• Search groups to find topics

related to our industry - garden clubs, native plant lovers, community gardens, flower shows

• Share interesting tips

• Engage in the online forums

• Start your own group– first time homeowners– first time gardeners– Retail garden centers – ABC Customers

Reach out to Othersin Groups of Similar Interest

Share/Join with others Post business updates on your wall.

Focus on business activities, such as “Great New Plants for Spring.”

Share articles, links, presentation and resources that interest customers and prospects on your wall.

Share survey or research data to gain

credibility.

News FeedsTop News • First thing you see when you log

on to Facebook.

• Based on the popularity of the share among your friends of most resent postings.

• To get on to the top news feed, your share must either get some good number of likes or comments from your friends.

Most Recent Feed • Latest news about you & your

friends - like a tickertape of activities.

• Shows what you’ve been up to, or what’s coming up in your life.

Advertising

Very Affordable

Easily segmented to target audiences

Easy to create

Good analytics

Great way to test concepts

Ad displayed on the Facebook pages of target audience.

Advertise Step by Step

Target by location, Age, Likes & Interest

Set Your Budget

• Choose Pay Per Click over Pay Per View• Click Through Rate on Facebook is LOW! Go PPC

Increase Word of Mouse

Tap into FB Brain TrustPage is run by Facebook

employees

Help marketers share with users

Facebook VocabularyApplications – No, these aren’t dull forms to fill out. When you add these fun interactive

details/objects to your profile, you communicate your style, personality, and interests to friends in your network.

Discussion Board – This is an area where a Page’s fans can engage in topic-based dialogue. Usually the topics are questions posed by the Page admin to spark conversation and interaction.

Gifts & Games – Keep these to your personal page – or not a all

Inbox – Much like your email inbox, this is where you can send and receive messages that require a little more privacy than you’d get from a wall post. Inbox messages can only be seen by the sender and the recipient.

Top News Feed – is the default feed that is selected in all Facebook profiles. Top news feeds are derived from the most recent feeds based on the popularity of the share among your friends. To get on to the top news feed, your share must either get some good number of likes or comments from your friends.

Most Recent Feed. This feed fetches the latest feeds that come your way from your friends. Think of it as a tickertape of your activities on Facebook. When your friends visit your profile, they will be able to see what you’ve been up to, or what’s coming up in your life.

Facebook Vocabulary

Pages – Created by companies, organizations, musicians, politicians, etc. Facebook members can become fans of a Page to communicate support for the group, company, etc, and to interact with other members who share their sentiments.

Poke – NEVER do this.

Profile – Your personal space on Facebook. This is where your friends can contact you, leave messages, view and interact with your applications.

Status – How are you feeling? What are you doing? Let your friends in on your activities and whereabouts by updating your profile status.

Tag – Whenever you or a friend posts a photo to Facebook, you have the option of “tagging” – identifying – the people you know in the photo, be it yourself, or someone in your immediate group of Facebook friends.

Wall – Your wall where your friends leave you messages (your other friends can read these messages too). To send or receive a more private message, use your Inbox.

Twitter allows us to connect with others, learn,

and improve ourselves . . .

in 140 characters or less

Getting Started

1. Glossary of Symbols & Terms

2. Do’s & Don’ts3. Set up a Twitter

Account4. Find/Connect/Share

with Followers5. Getting Re-Tweeted6. Twitter Servers

Twitter Symbols

@ Used when a particular post is addressed to or referred someone @suzimccoygmg

RT “ReTweet” – If you read someone else's tweet and you want to share it, put this before copying and pasting the whole thing,

including the original tweeter's username into your tweet. RT @ suzimccoygmg

# A “hashtag” before a keyword in a tweet allows others to follow the topic or searched for posts with the #topic using http://search.twitter.com or http://www.tweetdeck.com

You can also “chat” with others using TweetDeck or http://www.tweetchat.com

Twitter Vocabulary

Following. These are the people whose tweets you've selected to read; their tweets appear in your "feed" or "stream."

Follower This is someone who is reading your tweets.

Reply: If you put the twitter name in front of your message, the person you address will see your tweet whether they follow you or not. So will everyone else following your stream.

(Via): Instead of using retweet, you can use "via @username" to attribute something that you saw with another user. This is good when you are not directly quoting word for word, but paraphrasing or passing a link along.

DM or Direct messaging. This is a way of sending a message to someone so that only they can see it- like sending a txt message. The person has to be following you in order to receive messages from you, though!

The Find people tab: The Find People tab on twitter allows you to search for people you know, and to import your email contacts from many web based services and see who you know and then follow them.

Search The Search tab enables you to search keywords to find subject matters that interest you. This can cater to your business interests, as well as your personal interests. This will help you find people that share

Twitter Do’s• Be authentic

• Be interesting

• Be funny

• Reply to tweets that mention you

• Say Thank you when someone RTs your post.

• Only tweet about your business 10% of the time

• Try to have 25% more followers than you are following

Twitter Don’ts• Don’t talk about your self all the time

• Don’t be a lurker

• Don’t automate blog posts into Twitter posts.

• Don’t auto DM anything. It feels like spam.

• Your business’s primary Twitter feed ought to be hand-fed.

• Don’t try to sell

• Don’t tell everything!

If you publish a flood of impersonal links, your Twitter account will just seem like a faceless

promotion machine.

Set up a Twitter Account

1. Use a name that syncs with your brand

2. Keep name short. Don’t want to waste characters

3. Use a real photo or logo

4. If more than one person in your company is tweeting, be consistent in the username

@suzimccoygmg

@staceygmg

@karengmg

Add Twitter Followers

1.Offer something exclusive to your followers – a voucher offer or a free something.

2.Add a “ReTweet This” button on every blog post.

3.Put a link to your Twitter account in your e-mail signature

Follow the Leaders

Your staff

Colleagues in related companies & in your industry.

Relevant brands and journalists and pundits in your market, even competitors.

People & Business you can learn from, imitate and RT

Follow people in social media to stay abreast of trends

When to Tweet

1.Tweet several times every day, but no more than 10.

2.Develop a schedule

3.Tweet during peak hours: early morning, just before and after lunch and around 5 pm

What to Tweet

• What’s new• “How to” articles• Topical Articles• Informative blog posts• Popular Trends • Interesting press

releases• “Top 10” Articles• Opinions

Retweet Followers

• ‘Retweet’, the word to describe when one of your followers re-post one of your tweets

• Reaching more people than you might otherwise be capable of reaching on your own.

• Retweeted posts are indicated by adding ‘RT @username’ in front of the original tweet.

• Thank people for supporting you

‘RT’

How to get ReTweeted – The Formula

• Say something interesting –

• People actively pass it on because they’ve found it funny, informative or useful.

• Allow space for an ‘@’ symbol, your username, the letters ‘RT’, and 2 spaces -one after RT and one after your username.

Example• RT @suzimccoygmg = 16

characters

• My post should be no more than 120 characters

RT140 characters

– (username + 5) x interestingness

= probability of RT

Louise Doherty (@louisedoherty)

The #1 Secretto Follow Friday Success

Follow Friday let’s you give people a shout out

Take 5 minutes to write 120 or so characters sharing something specific about the people whose tweets you value the most.

Include #ff

Include the actual Website

Give a specific reason for people to follow them

Be Interesting• Post interesting content regularly –

either your own or RT someone else who is interesting

• Post updates on products, services, customer stories, photos, and videos.

• Link to the very best stuff on your blog

• Link to relevant stories you see elsewhere on the web

• Post items that don’t contain links at all.

TweetDeckThe leading browser for the real-time and social web

Social Media's Top 10"How To..." Blogs

1. Socialmouths

2. MakeUseOf

3. TopRankBlog

4. twitip

5. Mari Smith

6. Jay Baer's Convince and Convert

7. Social Media Explorer

8. Daily Blog Tips

9. HubSpot

10. Social Media Examiner

thecommscorner.blogspot.com

To download, visit www.slideshare.net/SuziMcCoy

Please use any or all of this presentation.Just remember to give GMG credit.

Susan@gardenmediagroup.com610-444-3040

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