facebook vs. linkedin: the social recuitment showdown

Facebook vs. LinkedInA Social Recruitment Showdown

Presenters Today:

Takeaways

• Quick Stats• Demographics• Privacy• Tools– Personal profile– Company pages– Groups– Advertising– Search

Quick Stats

Source: Jobvite Social Recruiting Survey 2011

800,000,000 Global Facebook Users

151,419,860 U.S. Facebook Users

Facebook vs LinkedIn Demographics

Sources: self reported

120,000,000 Global LinkedIn Users

55,338,046 U.S. LinkedIn Users

Privacy

Recruiting through Personal Profiles

Poll: Who wins the showdown?

Please vote in the “poll” box to the right.

Company Pages: Facebook

Company Pages: LinkedIn

Poll: Who wins the showdown?

Please vote in the “poll” box to the right.

Groups

• Find, and engage with, talent that hold particular interests.

• Join discussions• Post jobs and ask for referrals• Or, start your own group.

Poll: Who wins the showdown?

Please vote in the “poll” box to the right.

Advertising

Facebook– Location– Company– Gender– Age– Education level– Interests/

Groups

LinkedIn– Location– Company– Gender– Age– Title– Group

Poll: Who wins the showdown?

Please vote in the “poll” box to the right.

Identified Employer Solutions

Identified Talent Link

Identified ProSearch™

Identified Reach

Identified Talent Link Available 11/1/2011

Post Jobs on your Facebook page

Candidates apply directly on Facebook or through your ATS.

Jobs reposted through partners:

Identified ProSearch™Available Now

Identified ReachAvailable 11/1/2011

Draw an audience to your jobs through targeted Facebook advertising

Engage your audience with Facebook Sponsored Stories

Build your Talent Community with a Facebook Cost/Like campaign

Summary

Why you should use Facebook:– Find Generation Y

– Free personal profile

– Company career pages engage talent community and provide a window into your corporate culture

– Higher volume of users

– No/low cost to start

Why you should use LinkedIn:– Find executives

– Free personal profile

Both work for:– Active and passive recruiting

– Targeted ads

Questions?

Type them into the Q&A window or email sales@identified.com

415-800-8720

http://employers.identified.com