facebook vs. linkedin: the social recuitment showdown
TRANSCRIPT
Facebook vs. LinkedInA Social Recruitment Showdown
Presenters Today:
Takeaways
• Quick Stats• Demographics• Privacy• Tools– Personal profile– Company pages– Groups– Advertising– Search
Quick Stats
Source: Jobvite Social Recruiting Survey 2011
800,000,000 Global Facebook Users
151,419,860 U.S. Facebook Users
Facebook vs LinkedIn Demographics
Sources: self reported
120,000,000 Global LinkedIn Users
55,338,046 U.S. LinkedIn Users
Privacy
Recruiting through Personal Profiles
Poll: Who wins the showdown?
Please vote in the “poll” box to the right.
Company Pages: Facebook
Company Pages: LinkedIn
Poll: Who wins the showdown?
Please vote in the “poll” box to the right.
Groups
• Find, and engage with, talent that hold particular interests.
• Join discussions• Post jobs and ask for referrals• Or, start your own group.
Poll: Who wins the showdown?
Please vote in the “poll” box to the right.
Advertising
Facebook– Location– Company– Gender– Age– Education level– Interests/
Groups
LinkedIn– Location– Company– Gender– Age– Title– Group
Poll: Who wins the showdown?
Please vote in the “poll” box to the right.
Identified Employer Solutions
Identified Talent Link
Identified ProSearch™
Identified Reach
Identified Talent Link Available 11/1/2011
Post Jobs on your Facebook page
Candidates apply directly on Facebook or through your ATS.
Jobs reposted through partners:
Identified ProSearch™Available Now
Identified ReachAvailable 11/1/2011
Draw an audience to your jobs through targeted Facebook advertising
Engage your audience with Facebook Sponsored Stories
Build your Talent Community with a Facebook Cost/Like campaign
Summary
Why you should use Facebook:– Find Generation Y
– Free personal profile
– Company career pages engage talent community and provide a window into your corporate culture
– Higher volume of users
– No/low cost to start
Why you should use LinkedIn:– Find executives
– Free personal profile
Both work for:– Active and passive recruiting
– Targeted ads
Questions?
Type them into the Q&A window or email [email protected]
415-800-8720
http://employers.identified.com