familiarity with technology is a key literacy skill in the 21st century, and should be part of the...
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We Build it Together
• Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experience
• Most schools use software for administrative tasks only (LMS, SMS)
• Course software is either too inflexible or too difficult for most teachers to use
• The result: teachers and students still use 19th Century technology in the classroom
The Problem
• Supports any subject, any age range
• Allows crowdsourcing and customization
• Allows users to view, read, create, collaborate and assess
in a single app
• Provides rich data for students and teachers
• Simplifies teachers' and students' lives
The Solution
Learning Management Systems (Haiku, Schoology) focus on scheduling and
grades rather than inside the classroom
School Management Systems (Renweb, Rediker) focus on back-office
administration
Content Systems (Khan Academy, Nearpod) are either limited in features
or closed off, with no ability for teachers to shape the curriculum
Few providers exist who gives the average teacher the ability to create
complete courses tailored to their students
The Market
Offer a flexible, easy-to-use platform for teachers and
students to create and interact with educational
contentProvide automatic marking and rich reporting to make student evaluations faster
and easierOffer content services to help teachers get their own course
material onto the platform
The Opportunity
FREE end-user app for students, parents and teachers
PAID reporting app for teachers and administrators
PAID content creation services to ease teacher adoption
Business Model
• Available for free on iPad and Web browser
• Create, borrow, modify and share educational content
• Crowdsourced
• Supports any language, any alphabet
• Very easy to use
Thumbprint
Available on the Web
Track student progress and
identify problems in real-time
Assess curriculum effectivenessSimple pricing model ($1 per student per
month)
Reports
Optional service for schools
Thumbprint will take teachers' existing content and load it onto Thumbprint app
Provides a faster, smoother transition for teachers into the Thumbprint system
$4000 per teacher; covers all courses taught
Content Creation
Timeline
2012 • September: App Design Begins
2013
• January: Thumbprint is incorporated
• April: Alpha version complete• September: 1.0 for iPad
released• December: Reports released
2014
• March: Web App released• May: First pilot cohort
completed• September: App version 2.0
released
Thumbprint is very easy to use, very flexible
Content Creation services are a big hit
Schools with existing LMS still prefer Thumbprint for in-classroom use
A better system for distributing content to students is needed
A better system for short-answer and essay assignments is needed
Pilot Feedback
Add Chat for improved communication and easier distribution of new course materials
Add Worksheets for better short-answer and essay workflow
Update Reports for improved usability
Improve Search
Overhaul UI to help new users get up to speed more quickly
Product Roadmap
Current Status
Over 1300 active users
12 School pilots completed
6 Reporting customers
App version 2.0 in development
Annual Revenue of $300,000
Targets (Sept 2015)
App version 3.0 released
50 Pilots conducted
30 Reporting customers
5 Corporate customers
Crowdsourcing is the best solution for building and maintaining a rich, up-to-date library of course materials
Thumbprint is easy enough to use that any teacher can be a creator, and not just a consumer, of digital content
Thumbprint's early successes have demonstrated that teachers agree with our approach and are motivated to use
it in the classroom
Conclusion
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