final presentation ua digital marketing
Post on 06-Jul-2015
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This is my proposed digital marketing strategy for Under Armour to grow their golf apparel sales.
TRANSCRIPT
Golf, Under Armour, and
Digital Marketing?
Golfers Today
“The sport is becoming
Younger, Stylish and Vibrant”
500,000 Likes
250,000 Clicks
1,000,000 Impressions
Bloggers/Public Relations/Media Buzz on the Web
JUNE-JULY
Bloggers
Press Releases
Other Media
Under Armour’s Contribution
to Youth Golf
Customer Acquisition isn’t
Free Estimated $50,000 / month for the Digital Marketing
Campaign
One time: $30,000 in promotional apparel, tickets and
contributions to youth golf
500 hours of my time + a rate of $200/hour= $100,000
In total, will cost Under Armour $180,000 for 4
successful months of digital marketing
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