final roller mow presentation

The RollerMowTM

• Automatic Lawn mower• Removes the hassle• $799.99

• Reputable brand• Opportunity for new target market• Financially able to take a risk

Parent Company

• Families with working parents• Suburban families• Elderly • Ages 30-75• Upper/Middle Class

Target Market

• Time progression – Moving to a new audience• Value of family• Display downsides of lawn mowing, offering a

solution

Commercial Analysis

No More Pushing.No More Gas.No More Clippings.

It mows your lawn, so you don’t have to.

John Deere. Let us handle it.

The RollerMowTM

www.deere.com/RollerMow1 – 800 – 275 - 5322

Print Ad Analysis

• Reiterate commercial points• Let us handle it – Slogan consistency• Mix of publications – Business & Lawn Care

Radio SpotMan 1: I love the smell of that fresh cut grass. But with the price of gas, the extra

lawn clippings, and the amount of time it takes to mow my lawn, it’s just not worth it anymore. I wish there was an easier way.

JD: Hey there buddy, I overheard you talking about the hassles of mowing your lawn. I just might have a solution for you. It’s called the RollerMow. It’s a self-operating, fully electric lawn mower. Just charge it up, put it on your lawn, and let it do the work. Just call 1-800-275-5322 and pick up on of your own.

Man 1: Thanks buddy, what’d you say your name was?

JD: The name’s Deere, John Deere.

Elevator Wrap

The RollerMowTM

www.deere.com/RollerMow

Elevator Wrap

Elevator Wrap Analysis

• Unique marketing for lawn care product• Shows the “Before” and “After”• Effectively reach target market

• Teaser Ad – Draw Attention, Remind those who have seen it before

• Advertise the precision aspect• $1,200 per installation – 4 - 6 weeks– Cleveland as an example– Clear Channel Outdoor prices

Billboard Analysis

• Print, Radio, and Commercial Ads first• Elevator & Billboard ads shortly after– Reinforce precision, expected complaint

• 6 Weeks Print, Radio, Commercial• Then, 4 weeks Elevator & 6 weeks Billboard• Reevaluation & Survey

Objectives

• New Product – Strong Brand• Variety of advertisements• Reaching new target markets• Keeping up technologically with competitors

Conclusion