finding 2010's buzziest newcomer
Post on 06-May-2015
672 Views
Preview:
TRANSCRIPT
Finding 2010’s ‘buzziest’ newcomer15th December 2010
The shortlist – news & current affairs
Source : PHD media monitoring / snapshots survey
Nick Clegg
Mary Bale(Cat Bin Woman)
Gillian Duffy(Bigoted Woman)
Julian Assange(Wikileaks)
Vuvuzelas
Robert Green Anna Chapman(alleged Russian spy)
Tony Hayward(BP)
Pastor Terry Jones(Koran protester)
Chilean Miners
Vanessa Perroncel(John Terry linked)
Paul the Octopus
Steig Larsson(Dragon tattoo)
Derek Hough(friend of Cheryl Cole)
Sausage Roll(with more friends on
Facebook than Cheryl Cole)
The shortlist – TV & entertainment
Source : PHD media monitoring / snapshots survey
Matt Cardle
Gillian McKeith
One Direction Cher Lloyd Katie Waissel
Wagner Spelbound(Britain’s got Talent)
Josie Gibson(Big Brother)
Gamu
Rebecca Ferguson
Downtown Abbey Benedict Cumberbatch(Sherlock Holmes)
Isaiah Mustafa(Old Spice)
Corey Monteith(Glee)
Newport State of Mind
Methodology
Source : Google, You Tube, twitter, facebook – data correct as of 10th Dec 2010
# of twitter followers (on all affiliated twitter accounts – official & non-offical)
# of uk local searches
# of facebook likes(accumulative total for 5 most popular groups)
# of video views(based on views of most popular 20 videos)
Each newcomer is ranked relative to the others in each category (30 pts for highest through to 1 for the lowest) with total score based on adding 4 individual scores together)
Overall Rankings
6
Overall Rankings (1-10)
Rank Name Total Points G Y T F
1 Cher Lloyd 118 30 30 28 30
2 Matt Cardle 105 21 28 29 27
3 One Direction 100 25 25 27 23
4 Katie Waissel 91 23 20 23 25
5 Paul the Octopus 86 22 26 12 26
6 Gamu 83 28 23 16 16
7 Cory Monteith 82 16 21 30 15
8 Rebecca Ferguson 79 9 24 24 22
9 Nick Clegg 78 29 6 22 21
10 Derek Hough 74 19 22 25 8
7
Overall Rankings (11-20)
Rank Name Total Points G Y T F
11 Gillian McKeith 71 12 14 17 28
12 Vuvuzelas 70 8 29 14 19
13 Robert Green 67 17 19 7 24
14 Spelbound 65 13 27 13 12
15 Josie Gibson 61 20 2 26 13
16 Cat Bin Woman 59 7 18 20 14
17 Chilean Miners 57 24 16 8 9
18 Wagner 54 3 12 19 20
19 Downton Abbey 54 26 3 15 10
20 Julian Assange 53 4 13 18 18
8
Overall Rankings (21-30)
Rank Name Total Points
21 Isaiah Mustafa 51 2 17 21 11
22 Stieg Larsson 46 14 15 - 17
23 Vanessa Perroncel 40 27 7 4 2
24 Anna Chapman 40 18 10 6 6
25 Benedict Cumberbatch
35 15 5 10 5
26 Tony Hayward 34 11 11 11 1
27 Sausage Roll 31 1 1 - 29
28 Newport State of Mind 25 10 8 - 7
29 Gillian Duffy 23 6 4 9 4
30 Pastor Terry Jones 22 5 9 5 3
Appendix (by medium)
Points # searches
Cher Lloyd 30 2,050,556
Nick Clegg 29 1,482,500
Gamu 28 923,640
Vanessa Perroncel
27 778,200
Downtown Abbey 26 762,190
One Direction 25 684,480
Chilean Miners 24 664,570
Katie Waissel 23 499,492
Paul the Octopus 22 487,520
Matt Cardle 21 431,184
Josie Gibson 20 428,728
Derek Hough 19 385,900
Anna Chapman 18 350,150
Robert Green 17 310,200
Cory Monteith 16 308,800
Points #searches
Benedict Cumberbatch 15 279.200
Stieg Larsson 14 271,600
Spelbound 13 183,798
Gillian Mckeith 12 155,800
Tony Hayward 11 147,880
Newport State of Mind 10 145,521
Rebecca Ferguson 9 139,450
Vuvuzelas 8 135,020
Cat Bin Woman 7 109,200
Gillian Duffy 6 78,982
Pastor Terry Jones 5 74,610
Julian Assange 4 58,960
Wagner 3 28,738
Isaiah Mustafa 2 22,020
Sausage Roll 1 4,653
Source : google local searches 2010 (up to Dec 10th)
Points # views
Cher Lloyd 30 46,676,711
Vuvuzelas 29 23,393,758
Matt Cardle 28 18,519,399
Spelbound 27 9,945,569
Paul the Octopus 26 9,448,327
One Direction 25 8,557,239
Rebecca Ferguson
24 8,274,460
Gamu 23 7,977,771
Derek Hough 22 6,667,305
Cory Monteith 21 6,609,660
Katie Waissel 20 6,586,022
Robert Green 19 5,857,148
Cat Bin Woman 18 4,987,454
Isaiah Mustafa 17 4,379,975
Chilean Miners 16 3,859,991
Points #views
Stieg Larsson 15 3,298,380
Gillian Mckeith 14 3,200,007
Julian Assange 13 3,134,615
Wagner 12 2,525,280
Tony Hayward 11 2,027,291
Anna Chapman 10 1,559,801
Pastor Terry Jones 9 1,555,374
Newport State of Mind
8 943,576
Vanessa Perroncel 7 788,040
Nick Clegg 6 691,654
Benedict Cumberbatch
5 472,622
Gillian Duffy 4 379,759
Downton Abbey 3 324,101
Josie Gibson 2 297,197
Sausage Roll 1 34,246
Source : you tube data up to 13th Dec 2010
Points # followers
Corey Monteith 30 381,023
Matt Cardle 29 205,664
Cher Lloyd 28 193,258
One Direction 27 160,642
Josie Gibson 26 136,050
Derek Hough 25 96,706
Rebecca Ferguson
24 90,495
Katie Waissel 23 72,100
Nick Clegg 22 57,141
Isaiah Mustafa 21 43,738
Cat Bin Woman
20 34,317
Wagner 19 26,093
Julian Assange 18 23,063
Gillian Mckeith 17 8,008
Gamu 16 6.196
Points #followers
Downtown Abbey 15 4,188
Vuvuzelas 14 3.019
Spelbound 13 2,583
Paul the Octopus 12 2,505
Tony Hayward 11 636
Benedict Cumberbatch
10 551
Gillian Duffy 9 454
Chilean Miners 8 262
Robert Green 7 105
Anna Chapman 6 103
Pastor Terry Jones 5 35
Vanessa Perroncel 4 34
Stieg Larsson 0 n/a
Newport State of Mind
0 n/a
Sausage Roll 0 n/a
Source : twitter, dec 10th 2010
Points # likes/fans
Cher Lloyd 30 1,510,339
Sausage Roll 29 1,118,448
Gillian Mckeith 28 695,863
Matt Cardle 27 572,915
Paul the Octopus 26 331,072
Katie Waissel 25 327,686
Robert Green 24 326,808
One Direction 23 301,068
Rebecca Ferguson
22 178,584
Nick Clegg 21 132,382
Wagner 20 126,913
Vuvuzelas 19 121,648
Julian Assange 18 115,519
Stieg Larsson 17 109,670
Gamu 16 92,639
Points #likes/fans
Cory Monteith 15 86,400
Cat Bin Woman 14 55,632
Josie Gibson 13 52,631
Spelbound 12 29,379
Isaiah Mustafa 11 28,498
Downton Abbey 10 18,290
Chilean Miners 9 15,862
Derek Hough 8 15,703
Newport State of Mind
7 12,147
Anna Chapman 6 10877
Benedict Cumberbatch
5 9,093
Gillian Duffy 4 7,419
Pastor Terry Jones 3 5,400
Vanessa Perroncel 2 4,965
Tony Hayward 1 4,549
Source : facebook data up to 10th Dec 2010
top related