finding readers for your blog
Post on 28-Jan-2018
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Finding Readers
What was Your Biggest Day of Traffic?
Why did it Happen?
Which Readers?
Knowing WHO you want to Read Informs:
• Content Strategy
• Promotional Strategy
• Community Strategy
• Monetization Strategy
Reader Profiles
Reader Profile #1
Reader Profile #2
Reader Profile #3
Reader Profiles
• Demographics
• Needs/Challenges
• How they Use the Web
• Motivations for Reading
• Experience Level
• Dreams
• Financial Situation
Knowing WHO you want to Read Informs:
• Content Strategy
• Promotional Strategy
• Community Strategy
• Monetization Strategy
Principles of Finding Readers
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
Build a ‘Home Base’
Home Base
Outpost
OutpostOutpost
Outpost
OutpostOutpost
Outpost
Outpost
ProBlogger.net
Outpost
Outpost
Outpost
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
• Start with the Readers You Have
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
• Start with the Readers You Have
• Build a Sticky Blog
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
• Start with the Readers You Have
• Build a Sticky Blog
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
• Start with the Readers You Have
• Build a Sticky Blog
• Content Events
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
• Start with the Readers You Have
• Build a Sticky Blog
• Content Events
Principles of Finding Readers
• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
• Start with the Readers You Have
• Build a Sticky Blog
• Content Events
• Use familiar Technologies for subscribing
RSS27%
Email73%
Weekly Update
Weekly Update
Welcome Email
Weekly Update
Promotion
Weekly Update
ThemedUpdate
ThemedUpdate
Weekly Update
Weekly Update
Promotion
Weekly Update
Weekly Update
Email Cycle atdigital-photography-school.com
Reader Subscribes
Principles of Finding Readers• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
• Start with the Readers You Have
• Build a Sticky Blog
• Content Events
• Use familiar Technologies for subscribing
Principles of Finding Readers• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
• Start with the Readers You Have
• Build a Sticky Blog
• Content Events
• Use familiar Technologies for subscribing
• Persist
Principles of Finding Readers• Choose Popular Topics for your Blog and Posts
• Build Something Worth Being Found
• Get Off Your Blog
• Build Anticipation - Give Readers a Reason to Subscribe
• Start with the Readers You Have
• Build a Sticky Blog
• Content Events
• Use familiar Technologies for subscribing
• Persist
• Promote but not too much
Promote.... but not too much
Techniques for Finding Readers• Guest Posting
• Social Media Sites
• Youtube
• SEO
• Forums
• Pitch other Bloggers
• Leverage other online and offline presence
• Participate in memes and projects of others
• Blogging/Web Communities
• Competitions and Awards
• Speaking at Events and workshops online/offline
• Blog Alliances
• Present Workshops
• Develop Reports/Whitepapers
• Incentivise Subscriptions
• Interview Someone/Be Interviewed
• Comment on others Blogs
• Comment on Readers Blogs
• Promote ‘posts’ or ‘landing pages’ not just your ‘blog’
• Advertise (SU, FB, Myspace)
• Submit stories to media/press releases
• Anticipate big events (search traffic)
• Press Releases
Techniques for Finding Readers
Questions?
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