fixing business models by design

✭ Fixing ✭ business models

by design

Visitwonderland.org

Over the last 50 years, the average lifespan of

 companies shrunk from 60 to 18 years.

70

20251960

S&P 500 - Insight - Standard&Poor’s

Innovations drives business. Turning ideas into profits.

Naked Cowboy NY

And design drives innovation on a strategic and competitive level.

Apple prototype in the 80s in a book entitled

“Design Forward”

Insights Concepts Proto- types

Fit

Validated learning

Human centred design

Succes as a new product

launch

sweet spot!startup design

commercialisation

Product/market fit? You know it when you have it.

The queue for the London opening of the movie “Star Wars”. 1977

Dave McClure - 500 Startups

Ideas

Bootstrap Startups

Accelerator Startups

Seed-Stage Startups

Series A/B Startups

Later-stage companies

Mature company IPOs

100.000

1.000

300

100

30

10

1-3

The goal is to create and test the smallest piece of a business to see if there’s a market for it. Minimum viable product (MVP)

Eric Reis

Alex Osterwalder

Steve Blank

“All three, at their hearts, are user-centered designers. They just happen to design business.”

The business designer Designing business models

Market research Financial modelling

_startup wishlist

Visual design & UX Functional prototypes Continuous deploy & testing Scalable marketing & sales Pitching & Fundraising Customer service & support

Core

SurfaceInteraction

Visual

Product

Process

Google Ventures

A Golden Age of Design*

*Again

Design ROI Measurable Design

New insights

Design Value System

Managing designin global brands

International Design Business Management

Strategic Design and Management

Design & Innovation

Innovation School

New design programs emerging

New design programs - Vanessa Wong

Tim Brown - IDEO

New roles

Design researcher

Designerfounder

Designer coder

Social innovator

Business designer

The Rapidly Disappearing Business of Design

on track to grow their design team to 1000 people, making them… the largest design firm in the world.

Design for Growth & Prosperity

New

European Design Innovation initiatives

it wasn’t just Airbnb’s business model that posed a concern. Potential investors didn’t know what to make of a company with two designers. “they thought we just made things pretty.”

But

STOP EXPLAINING, START CREATING

™

Wonderland

“We're building a sustainable network of innovators to give life to meaningful ideas and purposeful organisations.”

VisitWonderland.org

Thanks for sharing!

Your story? Valentijn Destoop, twitter: @quidante, valentijn@visitwonderland.be

@WLDdesign