fixing business models by design - by valentijn destoop
TRANSCRIPT
✭ Fixing ✭ business models
by design
Visitwonderland.org
Over the last 50 years, the average lifespan of
companies shrunk from 60 to 18 years.
70
20251960
S&P 500 - Insight - Standard&Poor’s
Innovations drives business. Turning ideas into profits.
Naked Cowboy NY
And design drives innovation on a strategic and competitive level.
Apple prototype in the 80s in a book entitled
“Design Forward”
Insights Concepts Proto- types
Fit
Validated learning
Human centred design
Succes as a new product
launch
sweet spot!startup design
commercialisation
Product/market fit? You know it when you have it.
The queue for the London opening of the movie “Star Wars”. 1977
Dave McClure - 500 Startups
Ideas
Bootstrap Startups
Accelerator Startups
Seed-Stage Startups
Series A/B Startups
Later-stage companies
Mature company IPOs
100.000
1.000
300
100
30
10
1-3
The goal is to create and test the smallest piece of a business to see if there’s a market for it. Minimum viable product (MVP)
Eric Reis
Alex Osterwalder
Steve Blank
“All three, at their hearts, are user-centered designers. They just happen to design business.”
The business designer Designing business models
Market research Financial modelling
_startup wishlist
Visual design & UX Functional prototypes Continuous deploy & testing Scalable marketing & sales Pitching & Fundraising Customer service & support
Core
SurfaceInteraction
Visual
Product
Process
Google Ventures
A Golden Age of Design*
*Again
Design ROI Measurable Design
New insights
Design Value System
Managing designin global brands
International Design Business Management
Strategic Design and Management
Design & Innovation
Innovation School
New design programs emerging
New design programs - Vanessa Wong
Tim Brown - IDEO
New roles
Design researcher
Designerfounder
Designer coder
Social innovator
Business designer
The Rapidly Disappearing Business of Design
on track to grow their design team to 1000 people, making them… the largest design firm in the world.
Design for Growth & Prosperity
New
European Design Innovation initiatives
it wasn’t just Airbnb’s business model that posed a concern. Potential investors didn’t know what to make of a company with two designers. “they thought we just made things pretty.”
But
STOP EXPLAINING, START CREATING
™
Wonderland
“We're building a sustainable network of innovators to give life to meaningful ideas and purposeful organisations.”
VisitWonderland.org
Thanks for sharing!
Your story? Valentijn Destoop, twitter: @quidante, [email protected]
@WLDdesign