fizzy foodlabs - brief snapshot
Post on 02-Feb-2016
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About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
CREATE, DRIVE & LEAD CONVENIENCE FOODS CATEGORY
WITH BRANDS AND PRODUCTS DESIGNED AS PER LIFESTYLES OF THE YOUNG UPWARDLY MOBILE URBAN CONSUMER,
TO MEET THEIR EVOLVING NEED FOR HIGH QUALITY, CONVENIENT AND NUTRITIOUS FOOD
ACROSS FORMATS, SEGMENTS AND VALUE CHAINS
LEVERAGING PEOPLE, TECHNOLOGY AND PARTNERS
Why are we here?
Why are we here? To Create, Drive & LEAD convenience foods category with BRANDS and products designed as per lifestyles of the YOUNG upwardly mobile urban consumer, to meet their evolving need for high quality, convenient and nutriHous food across formats, segments and value chains
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
3 Factors driving purchase decisions of the millennial
LIFESTYLE Experimental. ExperienHal. AspiraHonal . Choices
CONVENIENCE On-‐the-‐go . Instant graHficaHon
Oats is growing at ~40% and has become 26% of $150m Breakfast category in 2 yrs Health Biscuits is $100m and is fastest growing biscuit subcategory Yakult – sells over 1 Lac pcs a day Olive Oil is growing at 25% CAGR
HEALTH Hygienic. Natural. Whole Grain
Source: Neilson India, Teknopak Report, Secondary Research, PxC, Yakult Annual Report 2014, ‘From Chai to La_e, NRAI
Ecommerce $20bn in 2015 – growing at 35% YOY Food Ordering through Mobile apps is on an explosive growth track
Modern Trade Increasingly preferred due to choices & experience. PenetraHon to be 18% by 2018 Café Culture 4000 cafes in 2015 ($450bn market) growing at 21%
WHAT WE BELIEVE
$12.9 Billion in Revenues -‐ doubled from 2007. Healthy, organic, and natural products make up an esHmated $150 billion market that’s expected to grow by about 50% by 2018,
In 2008 innocent turnover was £105million. By 2012 it had doubled to £209million. Innocent is the number 1 smoothie brand in Europe.
Kellogg Co.’s Kashi, the health-‐foods brand that makes Heart to Heart cereal, will increase sales by about two-‐thirds within five years, to more than $1 billion -‐ Bloomberg
From first shipment in Oct 2007 to $1.2 billion sales in 2014. Started as a niche category Greek yogurt now accounts for 36% percent of the $6.5 billion in total U.S. yogurt sales
Health & Wellness
are driving Global Shij in consumer preferences and the theme is here to stay
Emerging markets expected
to account for 49% of health and wellness sales by 2019 -‐ Asia Pacific to generate most growth globally -‐ Euromonitor
Fizzy Foodlabs will be at the forefront of this revoluHon, that will change the way young India eats over the decade, across Brands, Formats and Consumer
Segments.
WHAT WE BELIEVE
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
The concept of ‘Recipe Kit’ pioneered by Chef’s Basket Example of one of the SKU: Thai Green Curry & Jasmine Rice
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
1ST Anniversary -‐ Herb Garden Promo Get a herb pot complimentary with every Chef’s Basket Recipe Kit About the Company
The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
Experien8al promos @ Bou8que Stores
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
Experien8al promos @ Bou8que Stores
Discount-‐based promos @ Hyper Stores
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & PromoYons CB Explorer Launch What’s Next Get in touch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & PromoYons CB Explorer Launch What’s Next Get in touch
Consumer trials conducted for exisYng and Upcoming products (fresh dips) at Gourmet Events & Food FesYvals
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
SINGLE SERVE GOODNESS
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
First Brand to offer a 100% Natural Gourmet Pasta Dinner Kit @ 99/-‐
BouYque Store Hyper/ Super Format High Frequency Stores (HFS)
Current Volume -‐ 5 CiHes – 2 Lac units per month (Launched in Feb)
Big-‐Bang Launch
Product Placement in Store FSUs / Endcap / Floor Stacks
Execu.on Snapshot
Execu.on Snapshot
Live Pasta Counters for SAMPLING ONLY – with chefs
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
Awarded #1 Bestseller in Gourmet & Pasta category in 1 week of launch
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
Range Extension – Noodles Category, Rice Category Sauces & Toppings And other interes8ng stuff <confiden8al>
About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch
We’re hiring for the role of Sales VerHcal across ciHes! Interested candidates can apply be sending in their CV to work@fizzyfoodlabs.com What we look for? (apart from EducaHonal Background and Prior Experience) • Entrepreneurial Nature (sleeves rolled up) • Business Acumen (Dhande ki samajh) • Ownership (GeWng stuff done) • People / RelaHonship Management
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