fizzy foodlabs - brief snapshot

About the Company The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch

CREATE, DRIVE & LEAD CONVENIENCE FOODS CATEGORY

WITH BRANDS AND PRODUCTS DESIGNED AS PER LIFESTYLES OF THE YOUNG UPWARDLY MOBILE URBAN CONSUMER,

TO MEET THEIR EVOLVING NEED FOR HIGH QUALITY, CONVENIENT AND NUTRITIOUS FOOD

ACROSS FORMATS, SEGMENTS AND VALUE CHAINS

LEVERAGING PEOPLE, TECHNOLOGY AND PARTNERS

Why are we here?

Why are we here? To Create, Drive & LEAD convenience foods category with BRANDS and products designed as per lifestyles of the YOUNG upwardly mobile urban consumer, to meet their evolving need for high quality, convenient and nutriHous food across formats, segments and value chains



3 Factors driving purchase decisions of the millennial

LIFESTYLE Experimental. ExperienHal. AspiraHonal . Choices

CONVENIENCE On-‐the-‐go . Instant graHficaHon

Oats is growing at ~40% and has become 26% of $150m Breakfast category in 2 yrs Health Biscuits is $100m and is fastest growing biscuit subcategory Yakult – sells over 1 Lac pcs a day Olive Oil is growing at 25% CAGR

HEALTH Hygienic. Natural. Whole Grain

Source: Neilson India, Teknopak Report, Secondary Research, PxC, Yakult Annual Report 2014, ‘From Chai to La_e, NRAI

Ecommerce $20bn in 2015 – growing at 35% YOY Food Ordering through Mobile apps is on an explosive growth track

Modern Trade Increasingly preferred due to choices & experience. PenetraHon to be 18% by 2018 Café Culture 4000 cafes in 2015 ($450bn market) growing at 21%

WHAT WE BELIEVE

$12.9 Billion in Revenues -‐ doubled from 2007. Healthy, organic, and natural products make up an esHmated $150 billion market that’s expected to grow by about 50% by 2018,

In 2008 innocent turnover was £105million. By 2012 it had doubled to £209million. Innocent is the number 1 smoothie brand in Europe.

Kellogg Co.’s Kashi, the health-‐foods brand that makes Heart to Heart cereal, will increase sales by about two-‐thirds within five years, to more than $1 billion -‐ Bloomberg

From first shipment in Oct 2007 to $1.2 billion sales in 2014. Started as a niche category Greek yogurt now accounts for 36% percent of the $6.5 billion in total U.S. yogurt sales

Health & Wellness

are driving Global Shij in consumer preferences and the theme is here to stay

Emerging markets expected

to account for 49% of health and wellness sales by 2019 -‐ Asia Pacific to generate most growth globally -‐ Euromonitor

Fizzy Foodlabs will be at the forefront of this revoluHon, that will change the way young India eats over the decade, across Brands, Formats and Consumer

Segments.

WHAT WE BELIEVE

The concept of ‘Recipe Kit’ pioneered by Chef’s Basket Example of one of the SKU: Thai Green Curry & Jasmine Rice


1ST Anniversary -‐ Herb Garden Promo Get a herb pot complimentary with every Chef’s Basket Recipe Kit About the Company

The Recipe Kit Retail Presence Consumer Promos Events & Promo8ons CB Explorer Launch What’s Next Get in touch

Experien8al promos @ Bou8que Stores


Experien8al promos @ Bou8que Stores

Discount-‐based promos @ Hyper Stores


About the Company The Recipe Kit Retail Presence Consumer Promos Events & PromoYons CB Explorer Launch What’s Next Get in touch

Consumer trials conducted for exisYng and Upcoming products (fresh dips) at Gourmet Events & Food FesYvals


SINGLE SERVE GOODNESS

First Brand to offer a 100% Natural Gourmet Pasta Dinner Kit @ 99/-‐

BouYque Store Hyper/ Super Format High Frequency Stores (HFS)

Current Volume -‐ 5 CiHes – 2 Lac units per month (Launched in Feb)

Big-‐Bang Launch

Product Placement in Store FSUs / Endcap / Floor Stacks

Execu.on Snapshot

Execu.on Snapshot

Live Pasta Counters for SAMPLING ONLY – with chefs


Awarded #1 Bestseller in Gourmet & Pasta category in 1 week of launch


Range Extension – Noodles Category, Rice Category Sauces & Toppings And other interes8ng stuff <confiden8al>


We’re hiring for the role of Sales VerHcal across ciHes! Interested candidates can apply be sending in their CV to [email protected] What we look for? (apart from EducaHonal Background and Prior Experience) •  Entrepreneurial Nature (sleeves rolled up) •  Business Acumen (Dhande ki samajh) •  Ownership (GeWng stuff done) •  People / RelaHonship Management

fizzy foodlabs - brief snapshot

Documents

consumer segments

consumer preferences

mobile urban consumer

concept of recipe kit

healthfoods brand

yogurt sales health

wellness sales

breakfast category