fleishman-hillard edinburgh presentation

Media consumption has evolved

The internet took four years to reach 50 million people... In less than nine months,

Facebook added 100 million users.

18.3 million households in the UK

(that is 70%) had Internet access in 2009.

Conversations are happening - listen and get involved

Traditional

Press releases

Pitching reporters

Factsheets

Special events

We Media

Search engine marketing

Buzz Web 2.0

Citizen journalism

MySpace

Social Media

Flogs

Publicity

Promotions

Media relations

IRBranding

Viral marketing

Tivo

Social networking

Metaverses

Folksonomy

Content optimization

Online editorial outreach

Syndication

FlickrNew

Consumer-generated content

Reputationmanagement Public affairs

Coalitions

Third party outreach

Grassroots

Mobile marketing

Advergaming

YouTube

PR stunts

Employeecommunications

RSS Blogs

Wikis

Tagging

Podcasting

Wireless

Facebook

And it is happening on thousands of platforms from all across the globe….

Communication is no longer just a one way broadcast.....

And it is happening on thousands of platforms from all

across the globe…

If YouTube were a country, it would be the

third most populated in the world.

The internet took four years to reach 50 million people... In less than nine months,

Facebook added 100 million users.

Facebook user numbers in the UK are also up

by 1 million users in the past month

Since April this year, Twitter has been receiving

around 20 million unique visitors to the site each month

Ashton Kutcher, Ellen DeGeneres and

Britney Spears have more Twitter

followers than the entire population of Austria.

Flickr hosts more than 3.6 billion user images.

77% of all active internet users regularly read blogs.

Governments and companies around the world are using social media

The Obama campaign had 13 million email addresses;

7 million supporters on social networks; and

highest viewership on YouTube

But social media is all about people power

#IranElection

• Presidential elections in Iran led to violent riots, charges of voting fraud, and protests worldwide. Twitter has helped make sense of the information and helped us best keep up with the what's happening

in real-time

#WeLoveTheNHS

And we can learn from what they are saying

Governments are reacting to social media

And so are many businesses

It is about being there

And we can help...

Client Projects

Enviro.aero campaign World Hepatitis Day

EA SPORTS Active Personal Trainer

We work our hardest for some of the best companies in the world

What Fleishman-Hillard is doing“It’s not about targeting audiences; it’s about drawing an irresistible bull’s-eye on yourself so audiences will target you.”Dave Senay, CEO, Fleishman-Hillard