flow xl castrol campaign

Consumer Flow in CAS

Targeted Consumer

Receive SMS Blast+Uniqu

e code

See CAS with banner

Get 50K for service disc

Show SMS to owner

BUY MAGNATEC

Hear/See Ad in Radio/Digital

Send SMS & Receive SMS

Blast

See CAS with banner

Get 50K for service disc

Show SMS to owner

BUY MAGNATEC

1. Konsumen yang menerima sms blast (Applied for XL XTRA User):

2. Konsumen yang mendapat info dr advertising: (SMS Reply) – (Applied for 3 mobile operators)

Targeted Consumer

Went to CAS & see POSM

Send SMS & receive sms

blast

Get 50K for service disc

Show SMS to owner

BUY MAGNATEC

3. Konsumen yang lgs datang ke CAS: (SMS Reply) - (Applied for 3 mobile operators)

Mudik promo

• Route 1 (Applied for XL XTRA User)

– SMS Targeted to targeted user:

• Male, 25 – 45, SES A-B, having a car, location in Jakarta, Bandung, Surabaya, Medan, Palembang, Lampung, Samarinda, Makassar

• Route 2 (Applied for 3 mobile operators – XL, Isat, Tsel)

– Consumer request for promo by sending sms: Castrol to 2000 (get SMS reply)