free falling towards a content strategy
Post on 21-May-2015
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Being tasked with developing an enterprise wide content strategy can be both an exhilarating and daunting experience. The same thing could be said about jumping out of a plane! Alan J. Porter, author of The Content Pool, uses the example of his own recent skydiving experience as a model for mapping your progress through the content strategy development process. The presentation will introduce and discuss seven stages of the content strategy journey and illustrate them with practical examples
TRANSCRIPT
FREE FALLING TOWARDS A CONTENT STRATEGY
Alan J. Porter
@alanjporter / @the contentpool
27th April, 2013Above Waco, Texas
@alanjporter / @the contentpool
Stage 1: ON THE PLANE
@alanjporter / @the contentpool
@alanjporter / @the contentpool
Stage 2: ON THE EDGE
Stage 3: THE FALL
@alanjporter / @the contentpool
@alanjporter / @the contentpool
Stage 4: FREE FALL
@alanjporter / @the contentpool
Stage 5: THE PARACHUTE DEPLOYS
@alanjporter / @the contentpool
Stage 6: THE DESCENT
@alanjporter / @the contentpool
Stage 7: THE LANDING
WOULD YOU DO IT AGAIN?
@alanjporter / @the contentpool
Alan J. Porter
Porter_Alan@Cat.comAlan@AlanJPorter.com
@alanjporter / @thecontentpool
512-968-7362
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