free falling towards a content strategy
DESCRIPTION
Being tasked with developing an enterprise wide content strategy can be both an exhilarating and daunting experience. The same thing could be said about jumping out of a plane! Alan J. Porter, author of The Content Pool, uses the example of his own recent skydiving experience as a model for mapping your progress through the content strategy development process. The presentation will introduce and discuss seven stages of the content strategy journey and illustrate them with practical examplesTRANSCRIPT
FREE FALLING TOWARDS A CONTENT STRATEGY
Alan J. Porter
@alanjporter / @the contentpool
27th April, 2013Above Waco, Texas
@alanjporter / @the contentpool
Stage 1: ON THE PLANE
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@alanjporter / @the contentpool
Stage 2: ON THE EDGE
Stage 3: THE FALL
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@alanjporter / @the contentpool
Stage 4: FREE FALL
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Stage 5: THE PARACHUTE DEPLOYS
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Stage 6: THE DESCENT
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Stage 7: THE LANDING
WOULD YOU DO IT AGAIN?
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