strategy towards 2020
Embed Size (px)
DESCRIPTION
Presentation held at Scania Capital Markets Day, 19 September 2013 by Martin Lundstedt, President and CEOTRANSCRIPT

St t t d 2020Strategy towards 2020
Martin LundstedtMartin LundstedtPresident and Chief Executive Officer

Scania’s core values
Customer first Respect for the individual
Quality

Strengthening customer profitability
+ Customer revenue + Scania revenue• Uptime• Flexibility• Emissions
• Hardware• R/M• Driver training
Vehicle
Tyres R/M
• Noise • Financing• Rental– Customer costs
– Scania costs
• HardwareDriver salary
Fuel
Admin • Hardware• Production of Services
= Customer EBIT = Scania EBIT

Valid for all markets and segments
Customers have high gutilisation of equipment
Heavy trucks (>16 tonnes)
Heavy buses (> 12 tonnes)
Industrial and marine Industrial and marine engines (9-16 litres)
Scania Modular SystemScania Modular System

Scania’s 2020 objectives
Global potential p120,000 Scania trucks
Ambition to increase services to 25-30% of total revenue
P t ti l f 15 000 Potential for 15,000 buses and 20,000 industrial and marine engines

Growth strategy
I Enter neGrow with
total market
Increase Scania
market share
Enter new customer segments
Enter new markets
Increase sales per vehicle

120,000 trucks, 2012-2020Scania CAGR (units) vs. GDP growth
%
Scania CAGRGDP growth*Structural growth% Structural growth
Market recoveryand market
share growth
* Source: IHS Global Insight CAGR = Compounded Average Growth Rateg

GDP – one driver of demandHeavy trucks (western brands) 2012
Germany700Trucks/million inhabitants
Brazil
Germany
500
600
BrazilPoland
Russia
Turkey300
400
Russia
China
South Africa
0
100
200
00 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
GDP USD /capita
5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000

Low specialisation – low logistics efficiency
7%
Cost for logistics, % of total GDP
10% EuropeChina
7%18%
US15%
Brazil
India12%

Emerging markets product mix trendBrazilian truck market
%
100
708090 Heavy
> 16 tonnes GVW
30405060
0102030
Medium6-16 tonnes Light
3.5-6 tonnes
Source: RementumSource: Rementum

Mature market product mix trendEuropean truck market
100
%
708090 Heavy
> 16 tonnes GVW
30405060
0102030
Medium6-16 tonnes Light
3.5-6 tonnes01990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
Source: RementumSource: Rementum

Application strategy
Industrial OEM
Mining
F t
Transport logistics:Global forwarding
Forestry
gand Express
Industrial flows
Retail distribution

Sustainability – Holistic view
Buyers of transporttransport services
L i ti l tiLogistics solutions
Transport companiesScania Focus on solutions

Scania Transport LabHauling company operating internal transports
Scania’s vision for the
Business average
Transport efficiency, CO2 g/tonkm
transport sector: Halving of CO2 per tonne-km by 2020
Results from Scania Transport
Improved filling rate important
pLab: Halving of CO2 per tonne-km 2008-2012
Holistic perspective – driver,Holistic perspective driver, logistics, vehicle, service, driver support, biofuels

Connected Vehicles
On-line connectivity via telecom network
Number of connected vehicles
40 000 Great possibilities for
driver and vehicle follow-up
40,000
follow-up
Customer benefits: Uptime and fuelUptime and fuel efficiency
2011 2012 2013

Ecolution by ScaniaCustomer case from Spain
ConsumptionReference: 32.5 l/100 km
Today, actual: 27.3 l/100 km
Target:30.2 l/100 km16%
Yearly savings,10 trucks* CO2 : 230 tonnes Cost: EUR 85,000
Current vehicle
Ecolution vehicle
Driver training
Ecolution solution
Jan Feb Mar Apr Jun Jul AugMay
CoachingMaintenance+
Sep*Annual mileage 150,000 km/truck p gy p

Ecolution – the results so far
Significant fuel 3,000
Accumulated volume
gsaving (10-15%)
18 markets by
3,000
2,500
2 000year-end 2013
~ 10% of sales in tifi d k t
2,000
1,500
certified markets 1,000
500
0Aug2012
Jan Aug2013

Scania Production System
Implemented 1990 8Vehicles per employee
p
Based on continuous improvements 6.6
7.06
7
3 5
4.8
5.6
3
4
5
3.03.5
1
2
3
01990 1995 2000 2005 2010 2013*
2013* refers to Q2 annualisedRefers to vehicles produced in relation to production personnel 2013 refers to Q2 annualisedp oduct o pe so e

Efficient production set up
Luleå
St. Petersburg
B
SödertäljeOskarshamn
SlupskMeppelAngers
Zwolle
Busan
TaipeiDubai
Angers
Kuala LumpurBangalore
Johannesburg
TucumánSão Paulo
Johannesburg
Regional product centre
Production

More efficient sales and serviceScania Retail System
Shorter lead timesShorter lead times from order to delivery
Higher quality and Higher quality and shorter lead times for repairs
Reducing wasted time

R&D – delivering customer benefit faster R&D Factory principle
Short lead times from development project to market launch
Understand the entire flow to reduce wasted time and boost quality

Opportunities with Volkswagen Group
Axles
Gearboxes
P h i Purchasing
Hybrid technology

Policy Volkswagen Group cooperation
All ideas and requests for Corporate benefit for Scania
qcooperation projects must be approved by Scania’s Executive Board
Arm’slength
principleStrategic
fitPriority
based on own merits
Feasibility study of business case conducted
Business case approval by Executive Board and Board of Directors
Business case
Execute and follow up

Europe Scania trucks, order bookings
12,000 No seasonal Units
12,000
10,000
8 000
weakness in Q3
Replacement need8,000
6,000 Pre-buy of Euro 5
Euro 6 availability4,000
2,000
Higher market share during H1 2013
0Q2
2012Q2
2011Q2
2013

Latin AmericaScania trucks, order bookings
Order bookings at 8,000Units
ga high level in Q1 and Q2
Subsidies in Brazil
8,000
6,000 Subsidies in Brazil
and Argentina
Somewhat lower4,000
activity in Q3
Higher market shareduring H1 2013
2,000
during H1 20130
Q22012
Q22011
Q22013